Minou Clark was formerly the VP of Paris Hilton's 11:11 Media. She is one of the most authentic and self-aware leaders that has been on this podcast. We discuss the "icks" of leadership and how to avoid them, and why she remains "herself" in running a flat organization.

She shares her unique journey from media and entertainment to the aesthetics industry. Minou discusses her empathetic leadership style, emphasizing trust, ownership, and an open, flat company culture. She highlights the importance of personal growth and self-actualization through her work at RealSelf.

Minou’s story conveys vital lessons on maintaining humility, fostering trust within teams, and encouraging employees by creating a supportive and transparent environment.

More about Most People Don't: https://bartaberkey.com More about Minou Clark, CEO, RealSelf | Award-Winning Digital Leader | AdWeek Top 50 Business Leader

LinkedIn: linkedin.com/in/minouclark

Minou Clark, the newly appointed CEO of https://realself.com RealSelf, is a bold and visionary leader recognized for revolutionizing digital media businesses. With over a decade of experience at the intersection of pop culture and innovation, Minou has earned a reputation for driving exponential audience growth and crafting breakthrough revenue strategies for global brands and Fortune 500 companies, including Walmart, Meta, Amazon, Taco Bell, and L’Oréal.

Minou’s expertise lies in fusing trends from internet culture with data-driven insights, consistently delivering transformative business results. As Senior Vice President at Paris Hilton’s 11:11 Media, she fueled explosive 70% audience growth across the digital empire, generating over 1 billion video views in 2023 alone. Known for her intellectual honesty and fearless decision-making, she is celebrated for pushing the boundaries of what’s possible in the ever-evolving digital landscape.

Her award-winning leadership has earned her industry-wide recognition, including being named one of AdWeek’s Top 50 Business Leaders (2023) and accolades like Ad Age’s Social Campaign of the Year (2024) and Cannes Lions Finalist for Excellence in Brand Experience & Social Content Marketing (2023).