• #22: The Power of Placemaking and Creating Community-Driven Events | Alisha Espey, Downtown Davenport Partnership/Alternating Currents

  • Oct 24 2024
  • Length: 35 mins
  • Podcast

#22: The Power of Placemaking and Creating Community-Driven Events | Alisha Espey, Downtown Davenport Partnership/Alternating Currents

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  • Summary

  • In this week’s Local Marketing School episode, Emily Steele interviews Alisha Espey, the Program & Events Director at the Downtown Davenport Partnership. We dove into one of the area’s biggest festivals, Alternating Currents, and all the details that go into drawing big crowds and executing on powerful partnerships across the city. Alisha discusses how she and her team create awareness and leverage local expertise as well as the power of placemaking and community-driven events. We discuss measuring success beyond traditional metrics and the value of creating a sense of shared ownership in community projects. We close out with a look at some fun upcoming experiences coming to the Quad Cities region! TUNE IN FOR TOPICS LIKE: 2:43 Alisha’s journey from entertainment to wineries to the Downtown Davenport Partnership 10:07 The art of placemaking 12:46 Serving as the Festival Director for Alternating Currents, a music, film, comedy and art festival in Davenport 15:25 Attracting locals and visitors alike to attend events 16:50 Festival scaling strategies 19:41 Increasing foot traffic for area small businesses during events 23:38 Measuring success of events and activations 27:26 Building a cornerstone event in your city 31:01 What’s coming up next for Downtown Davenport Listen to this week’s Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Alisha’s episode: #9: Integrating Into the Community and Keeping Social Media Fun | Hannah Kirkpatrick, Fareway #14: Attracting Locals and Visitors with Engaging DMO Strategies | Rachel Greiner, Experience Grand Rapids Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about! Find Alisha: LinkedIn Find Downtown Davenport Partnership: Website | Instagram | Facebook Find Alternating Currents: Website | Instagram | Facebook Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
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