Score your podcast’s performance, identify strategic growth opportunities, and see how you can boost audience engagement! Download the FREE Podcast Content Success Scorecard.


Ready to move beyond vanity metrics and create a podcast that builds lasting impact, business growth, and grows your audience?

In this episode of Podcasting Moms in Business, Whitney Gardner discusses the common misconception that podcast downloads are the primary measure of success. She also shares alternative metrics to focus on instead.

The episode encourages podcasters to rethink their strategies and prioritize other metrics over podcast downloads.

Listen to this episode to answer the following questions:

• Why are downloads often considered a vanity metric, and what does this mean for podcasters?
• What metrics are more meaningful indicators of podcast success than downloads?
• How can email list growth impact business growth for podcasters?
• Why is listener retention an important metric, and how does it influence content planning?
• How can focusing on a niche help drive engagement and audience loyalty?

Resource Link(s):

1. Are you ready to implement a podcast-centered marketing strategy that saves you hours each week, drives sales in your business, and increases brand visibility? Book a FREE Podcast Content Strategy Session with Whitney to learn how. Hurry - spots are limited!
2. Want to connect with Whitney? Send her a DM on Instagram! Or send her an email @ theboldmamaco@gmail.com.
3. Access FREE podcast coaching opportunities, podcast swaps, networking with other mompreneurs, and so much more! Join the Podcasting Moms in Business FB Group Community today.