• #27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business

  • Nov 19 2024
  • Length: 36 mins
  • Podcast

#27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business

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  • Summary

  • A challenge for many business owners is how to get the benefit of a good marketing function to fill their sales pipeline, and at a cost point they can afford. One option is to engage a fractional marketing leader. In this episode, Rebecca Schuette shares her insights into when hiring a fractional marketing leader could be the right move for your business and how to set up the engagement for success.

    More specifically, this episode includes:

    • A DIY Approach Can Work Though is Usually Disjointed
    • The Stage and Size When Companies Hire Outside Marketing Leadership
    • Do You Have a Marketing Problem or a Sales Problem? The Importance of Metrics.
    • Different Marketing Roles and Options
    • Selecting the Right Fractional Marketing Leader
    • Staffing Up a Marketing Department and Making Full-Time Hires
    • Setting a Marketing Budget


    Reach Rebecca Schuette at https://start2scale.io/ or https://www.linkedin.com/in/rebeccaschuette/

    Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

    Thanks for listening!

    Host Cal Wilder can be reached at:
    cal@empoweringhealthybusiness.com
    https://www.linkedin.com/in/calvinwilder/


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