• 7 Tips to Drive More Event Sign-Ups with Email

  • Apr 24 2024
  • Length: 8 mins
  • Podcast

7 Tips to Drive More Event Sign-Ups with Email

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  • Summary

  • In this Event Marketing Sevinar hosted by Rachel Stephan from Snöball, Jay Schwedelson discusses effective event marketing strategies that helped grow a virtual event from zero to 10,000 attendees. Schwedelson emphasizes the importance of providing value through content before asking for registrations, leveraging speakers as micro-influencers by requiring them to promote the event on their platforms, and the untapped potential of personalizing the 'from' name in email marketing to increase engagement. He also touches on segmentation based on attendee behavior and the critical role of 'add to calendar' features for ensuring high attendance at virtual events.

    Read the full blog on the Snöball Events website.


    0:00 Final Episode Jay Schwedelson

    00:19 Open

    00:36 0 to 10K Email Conference

    01:47 Leverage Speakers

    02:46 Include Content in Speaker Contract

    03:03 Microinfluencers in B2B

    03:24 The "from:" field

    05:23 Segmentation

    06:28 Add to Calendar

    07:37 Close
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