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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode, Paul Mills interviews Henning Schwinum, co-founder of Vendux and Be Fractional, discussing the evolution and acceptance of fractional leadership in the American business landscape. Henning shares his journey into the fractional space, the misconceptions surrounding fractional executives, and the growing acceptance of this model in various industries. He emphasizes the commitment of fractional executives and the future of this organizational model, as well as the mission of the Fractional Leadership Alliance to unify voices in the industry.

Special Guest
Henning Schwinum, Co-Founder Vendux; Co-Founder #befractional; Executive Director Fractional Leadership Alliance

Join the Fractional Leadership Alliance

Key takeaways

• Henning Schwinum transitioned to fractional leadership to affect change.
• Fractional roles are becoming more accepted in various industries.
• CFOs were the first to embrace fractional roles.
• Misconceptions about fractional executives often stem from traditional views.
• Fractional executives are often more committed than full-time hires.
• The Fractional Leadership Alliance aims to unify the industry voice.
• Fractional leadership can provide expertise without full-time costs.
• The future of fractional leadership looks promising across sectors.
• Education about fractional roles is still necessary in some markets.

Sound Bites

• "I wanted to build something."
• "The fractional model is here to stay."
• "The FLA is meant to address that void."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.