In this episode of MarketFit by ATFW, presented by AmericanEagle.Com, we dive into the top marketing trends shaping the fitness industry in 2025. Our panel of experts shares actionable insights for fitness executives on attracting new members, retaining loyal ones, and leveraging innovative strategies to stay competitive in a rapidly evolving market.

Featured Guests:

Tony Stehn – Vice President of Digital Marketing Sales at AmericanEagle.Com
Allison Rand – Vice President of Marketing at YouFit Gyms
Hannah Unger – Marketing Manager for Fitness World Canada

Topics Covered:

-How personalized marketing and automation tools are transforming member acquisition and engagement.
-The importance of community-building, loyalty programs, and hybrid models in member retention.
-Strategies for leveraging platforms like TikTok, Instagram, and emerging technologies to boost digital marketing efforts.
-The resurgence of traditional marketing tactics and their relevance in the fitness industry today.
Learn how fitness businesses can integrate these strategies to innovate, grow, and strengthen member relationships in 2025 and beyond.

Stay fit, stay informed, and keep your fitness business in shape with MarketFit by ATFW!

Connect with AmericanEagle.Com

Welcome to This Week In Fitness, where we crunch the latest fitness business headlines in under five minutes.

Planet Fitness Eyes Blink Acquisition: Planet Fitness has submitted new bids for Blink Fitness after PureGym was initially awarded the assets at a recent bankruptcy auction, signaling Planet Fitness’s interest in expanding its footprint.

Global Wellness Industry Hits $6.3 Trillion: The wellness economy surged to $6.3 trillion in 2023, with projections to reach $9 trillion by 2028, driven by growth in wellness tourism and fitness real estate.

Peloton Targets Millennial Men: Peloton's new campaign, "Find Your Push. Find Your Power," features NFL stars T.J. and J.J. Watt to attract a new demographic of male users to its fitness platform.

Planet Fitness Reports Strong Q3 Results: With a 5.3% increase in revenue and a rise in new club openings, Planet Fitness adjusts its outlook for continued growth through the year.

UK Government Urged to Tackle Obesity: A new report calls for tighter regulations on food companies to address rising obesity rates, which now rival tobacco as a major health risk.

Echelon Launches ActiveMD: Echelon expands into wellness with ActiveMD, combining medical oversight and fitness programs to support weight management using GLP-1 medications.

Survey Reveals Supplement Use on the Rise: A new survey finds that while supplement use is growing, consumers face gaps in understanding how these products are regulated.

Stay fit, stay informed, and keep your fitness business in shape!

Chapters:

00:00- Intro
00:15- Planet Fitness Eyes Blink Fitness
01:09- Global Wellness Economy Booms
01:47- Peloton Targets Millennial Men
02:28- Planet Fitness Third Quarter Results
03:15- Nutrition Supplements Misconceptions
03:57- Echelon and ActiveMD
04:22- Diet VS Tobacco Health Risks

In this episode, we sit down with Chris Smith, Chairman of the Health & Fitness Association and CEO of Fitness World Canada, for an inside look at the 2024 European Congress, held in the vibrant city of Barcelona. Barcelona hosted this annual gathering of leaders, influencers, and visionaries in health, fitness, and wellness.

Chris covers the latest industry trends, from cutting-edge fitness innovations to global wellness insights, and gives us an update on the PHIT Act—legislation aimed at increasing access to physical activity and health resources for everyone.

Through Chris’s firsthand experiences, we explore the Health & Fitness Association’s commitment to moving the fitness industry forward. He shares key takeaways from the Congress, including the evolution of fitness technology, emerging wellness practices, and best practices that are reshaping the future of health and fitness.

He also shares his predictions for the top fitness business trends to dominate in 2025.

Connect with Chris Smith:
https://www.linkedin.com/in/chris-smith-1874138/

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/

#fitnessbusiness #fitnessindustry #healthandfitnessassociation