Automotive E/E Systems Revolution

By: Siemens Digital Industry Software
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  • By Siemens Digital Industries Software
    Siemens Digital Industry Software
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Episodes
  • Electrification Now & Later

    Electrification Now & Later
    Jan 4 2021
    Welcome to Automotive E/E Systems Revolution – a series of podcasts from the Integrated Electrical Systems Group of Siemens Digital Industries Software.   The software-defined vehicle is another important trend in today’s automotive industry, not separate from but intertwined with the well-known trends of electrification, autonomy, connectivity, and shared mobility. Technologies underlying these trends all rely on sophisticated software applications to enable both basic and advanced vehicle features and functionality.   In the final part of our podcast series, we wrap up our discussion on the future of automotive E/E architectures, E/E systems development, and the automotive industry. We talk about the growing role of software in delivering vehicle functionality, and how this change may affect vehicle development as a whole.   Joining me once again are Doug Burcicki – the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software – and Dan Scott, the Marketing Director within Integrated Electrical Systems.   Tune in, to learn more about the drivers of change in the automotive landscape.   In this episode, you will learn: What software-defined vehicle is. (00:53) Why traditional OEMs are averse to putting giveaway content in a vehicle. (04:34) The importance of over-the-air updates capabilities. (06:29) The different business models that a software-defined vehicle brings. (08:30) The software impact on the physical structure of the vehicle. (10:18) The challenges imposed by the growing role of software in a vehicle & How the future will look like. (12:33) The legislative drivers of vehicle development. (15:34) How the pace of development is going to change over the next 10 years. (18:37) How the trend of software-defined vehicle impacts the engineering teams. (25:22)     Let’s connect! LinkedIn Mentor Graphics Website   Connect with Doug: LinkedIn   Connect with Dan: LinkedIn Hosted on Acast. See acast.com/privacy for more information.
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    29 mins
  • Systems Tomorrow: Software & Automotive

    Systems Tomorrow: Software & Automotive
    Dec 14 2020
    Welcome to Automotive E/E Systems Revolution – a brand new series of podcasts from the Integrated Electrical Systems Group of Siemens Digital Industries Software.   The disruption experienced by the automotive industry is well documented, and industry participants are busy working out the best ways in which they can create value, innovate, and position themselves at the forefront of the industry. For OEMs, a major focus is the development of brand new E/E and software architectures, designed to scale and support advanced features and functionalities. At the same time, suppliers are hoping to establish themselves as experts on delivering complex vehicle features, such as self-driving. Throughout the industry, the result is a growing emphasis on E/E systems and software demanding new product development methods that blur the old boundaries between all vehicle domains.   Over the last three episodes, we’ve examined all the major trends affecting automotive E/E systems development. Today, we pivot that discussion to begin talking about what the future is going to look like, how E/E architectures and vehicles are going to evolve, what new challenges will the vehicles of tomorrow introduce, and how will companies transform to meet these new challenges.   Joining me once again are Doug Burcicki – the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software – and Dan Scott, the Marketing Director within Integrated Electrical Systems   Tune in, to learn more about the future landscape of the automotive industry.   In this episode, you will learn: How the employee landscape changes. (01:00) What organizations focus on post-COVID. (05:50) The role played by corporate culture in the adoption of tools. (08:26) The expectations of the younger generation around the workplace environment. (10:27) The future of E/E systems. (14:01) The different business models OEMs can approach. (17:23) How the new trends in the automotive industry affect the E/E architecture and the development of E/E systems. (23:56) The reasons why virtual simulation validation is a rapidly growing area. (29:43) Why dealerships will be obsolete in the future. (32:51)    Let’s connect! LinkedIn Mentor Graphics Website   Connect with Doug: LinkedIn   Connect with Dan: LinkedIn Hosted on Acast. See acast.com/privacy for more information.
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    36 mins
  • Systems Today: Product Development Changes

    Systems Today: Product Development Changes
    Nov 30 2020
    Welcome to Automotive E/E Systems Revolution – a brand new series of podcasts from the Integrated Electrical Systems Group of Siemens Digital Industries Software.   What are you focusing on when you’re on the verge of buying a car? Is it the vehicle’s styling, design, and drivability or are you tempted to look more at the features and the functionality of the car, as a way to be connected to your friends? Regardless of your preferences, OEMs have to address all these different types of demands, and pleasing everyone is not an easy job to do.     In our last episode, Doug, Dan, and I talked about the overall industry trends that are affecting automotive development engineering, and today, in our third episode of this series, we dive deep into actual product development and what’s driving change in that arena. You are going to hear why EVs are becoming more attractive to the customers, why OEMs focus on developing advanced vehicles, and the role E/E systems and architecture play in the new, more complex world of the automotive industry.   Doug Burcicki is the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.   Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years, in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.   Tune in to learn how companies change their product development priorities and methodologies to adapt to the current and future market demand.   In this episode, you will learn: The current key drivers of innovation in vehicle development. (00:31) The complexities OEMs have to face to cater to all types of consumers. (01:59) How companies determine what to invest in. (05:26) What startups in the automotive industry focus on, at the moment. (07:46) Why E/E systems and architecture are becoming more and more important. (10:54) The elements that make EVs more attractive to consumers. (13:41) The impact EVs have on the environment. (14:21) How Tesla is pushing the automotive industry forward. (16:26) The importance of over-the-air updates for today’s product development world. (19:51) How product traceability changes with the increasing complexity in the automotive industry. (25:35)    Let’s connect! LinkedIn Mentor Graphics Website   Connect with Doug: LinkedIn   Connect with Dan: LinkedIn Hosted on Acast. See acast.com/privacy for more information.
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    32 mins

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