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Today I'm sitting down with Tracey Panek, the historian and archives manager at Levi Strauss & Company.

With nearly 175 years of history behind it, Levi's is not just a brand; it's a cultural icon that has successfully connected with multiple generations. Tracey shares the "secret sauce" behind this enduring connection, revealing how Levi's has evolved while staying true to its roots.

Through engaging storytelling and insights from her extensive experience, Tracey delves into the brand's rich heritage, discussing pivotal moments that have shaped its identity over the decades. From the gold rush origins of blue jeans to their status as a global fashion staple, this episode promises to be both fun and informative.

Join us as we explore how Levi's continues to resonate with audiences today, blending tradition with innovation in a way that few brands can achieve.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Today I'm sitting down with Reagan Mackrill, better known as Frank, the creative force behind G'Day Frank, a branding and design studio based in Australia. With almost 42K followers in Insta - Frank is a "micro influencer" who has made waves with his unique approach to branding and his ability to capture personality through design.

In this episode, we explore how to build a distinctive brand that differentiates you from your competitors. We'll discuss the origins of the G'Day Frank brand, the strategies behind its memorable name, and how Frank leverages his Australian charm to create a lasting impression on clients.

Whether you're an entrepreneur seeking to stand out in a crowded market, or simply someone fascinated by the art of branding, this conversation with G'Day Frank promises to be both enlightening and entertaining. So grab your favourite beverage, settle in, and get ready to say "G'day" to some fantastic branding insights.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Today I'm thrilled to welcome Chris Schultz, the dynamic CEO of Voodoo Doughnut.

Since joining Voodoo in 2017, Chris has leveraged over 30 years of experience in the restaurant industry to transform this iconic Portland brand into a national sensation. Known for its whimsical and bold doughnut creations, Voodoo has garnered a cult following and is now expanding into new markets across the country.

Chris shares insights into his journey, from his early days at Starbucks to leading the rapid growth of MOD Pizza, and now steering Voodoo through the challenges of a post-pandemic world. He discusses the importance of maintaining Voodoo's unique culture while adapting to new locations and customer preferences.

Join us as we dive deep into the sweet world of branding, hospitality, and what it takes to keep a beloved brand fresh and relevant in today’s competitive landscape. Don't miss this opportunity to learn from one of the industry's most creative minds!

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Today I'm sitting down with Matt Purcell, Australia's foremost expert on personal branding.

Matt is on a mission to bridge the gap between thought and action, inspiring doers to think creatively and thinkers to take decisive steps. In this episode, Matt shares invaluable insights on how to stay relevant in an ever-changing world. Whether you're seeking to enhance your personal brand or develop resilience in communication, Matt's expertise is sure to provide you with practical strategies and fresh perspectives.

Stay tuned for an engaging conversation filled with actionable tips from an industry trailblazer.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Today, I'm honoured to have Alex Hunter as my guest—a true expert in branding and customer experience. Alex is renowned for his impactful roles as a keynote speaker and angel investor, as well as the creator and host of "Attaché," the award-winning online travel show that guides frequent business travellers through key insights of cities around the globe.

Alex formerly led the global digital strategy for the Virgin Group as the global Head of Online. In this role, he was instrumental in crafting and executing the digital presence for the Virgin brand across various platforms, alongside managing Sir Richard Branson's personal digital strategy.

Join us as Alex shares his wealth of knowledge on brand building and the critical aspects of customer experience.

Whether you're a branding novice or a seasoned pro, Alex's insights will equip you with fresh perspectives and strategies to elevate your brand. So sit back, tune in, and enjoy my conversation with Alex Hunter.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Welcome to the first episode of an exciting new season! I'm absolutely thrilled to kick things off with a truly special guest - Brett Marz.

Brett is the co-founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most award-winning agency globally in their field.

I'm especially delighted to have this conversation because I recently joined the BAMKO team myself. So it's a unique opportunity for me to share the insights and strategies from a company that partners with some of the world's most iconic brands including Amazon, Tesla, Microsoft and Walmart, just to name a few.

In our fun discussion, Brett takes us on his personal journey in building BAMKO into a $600 million dollar powerhouse! We delve into what sets us apart in a highly competitive market, forging deep, emotional connections between brands and their audiences.

Brett also reveals some fascinating insights into the dynamic world of branded merch, discussing the innovative approaches that have fuelled BAMKO's success.

Get ready to be inspired as we explore the processes and visionary leadership that have made BAMKO "the biggest company you've never heard of".

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

My guest today is Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” is out now.

Seth also writes one of the most popular marketing blogs in the world, and two of his Ted Talks are the most popular of all time!

During our fun conversation we chat about everything from open hiring to false proxies.

I hope you enjoy our conversation as much as I did, and hopefully you learn a few things to help you with your branding.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre.

If you’re looking for help with your next project, email brandingmatters@genumark.com.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Ever wonder why some stories just grab you by the heart? Want to know how you can connect with customers on a human level?

Today I’m sitting down with my friend Christine Gillies—she's not only one of the Globe & Mail's Best Executives for 2023 but also the CMO at Blackline Safety. This Calgary-based company specializes in revolutionary wireless, wearable sensors designed for industrial or remote work environments.

This conversation is unlike any other as Christine courageously opens up about surviving the 9/11 attacks, escaping from the 87th floor of the World Trade Centre. Christine brings that resilience into her marketing expertise, advocating for the power of vulnerability and authenticity in brand storytelling.

From the value of asking the right questions to connecting people in impactful ways, this conversation is a must-listen. Get ready for actionable insights and an inspirational story that will stay with you long after you've tuned out.

This is truly one of my favourite conversations, with one of my favourite people, and I hope you enjoy it as much as I did.

Here are the highlights from this episode:

06:40 - Christine’s 9/11 survival story

14:07 - What does it mean to put marketing at the forefront of a company strategy

18:34 - How Blackline technology helps bring people home safely

22:33 - Why storytelling is important

23:34 - Christine’s advice for business owners and marketers

26:12 - Why vulnerability is a big part of storytelling

28:56 - How to choose the most effective platform for sharing your brand's story

32:12 - Christine’s badass superpower

This episode is sponsored by:

UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow’s metaverse.

UneeQ’s mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands.

Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE.

Find out more here: digitalhumans.com/brandingmatters

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

To advertise on the show click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET