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Building Loyalty: Insights from FiveStars Co-founder Matt Doka
Jul 15 2024
Length: 28 mins
Podcast

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Building Loyalty: Insights from FiveStars Co-founder Matt Doka

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Summary
This episode features Matt Doka, co-founder of FiveStars, for a discussion on retail loyalty. From his early days in consulting to building a loyalty management powerhouse now part of SumUp, Matt’s journey is a testament to innovation and perseverance. In this episode, we explore the inspiration and mission behind founding FiveStars, the principles of successful retail loyalty programs, effective personalization techniques, and emerging trends in the loyalty space. Matt also shares his experiences scaling from a startup to a global company, offering insights into transforming customer transactions into meaningful relationships and the future of retail loyalty.

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