“Buyer Personas: How to Gain Insight into Your Customer’s Expectations” by Adele Revella provides a practical guide for marketers and business owners to develop a deep understanding of their customers through structured research. The book emphasizes conducting in-depth interviews with real customers to uncover their motivations, challenges, and decision-making processes, which are used to build actionable buyer personas. These personas are then used to refine messaging, content, sales strategies, and product development to better align with customer needs. The book stresses avoiding assumptions about customers based on demographics and instead focuses on understanding why customers make purchase decisions. It includes clear frameworks for developing buyer personas and emphasizes that these are living documents that should be continuously refined with feedback and data.

This podcast takes a deep dive into building the perfect avatar by including learning WHY projects make their buying decisions. Therefore giving you the upper hand in closing more sales.

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