• Creative Alchemy: Transforming B2B Marketing in the Face of AI

  • Sep 19 2024
  • Length: 41 mins
  • Podcast

Creative Alchemy: Transforming B2B Marketing in the Face of AI

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  • Summary

  • Are you feeling the pressure of AI encroaching on your B2B marketing territory? Do you find yourself wondering if your human creativity still has a place in this rapidly evolving digital landscape? As AI tools become more sophisticated, many B2B marketers are left questioning their role and value in an increasingly automated world. How can we compete with machines that can generate content, analyze data, and even predict trends at lightning speed? But what if I told you that your creativity isn't just relevant—it's your secret weapon? What if the very thing that makes us human—our ability to think outside the box, to connect seemingly unrelated dots, to empathize and innovate—is actually the key to not just surviving, but thriving in the AI era? That's exactly what our guest today is here to help us uncover. Join us as we explore the transformative power of creative thinking in B2B marketing, and learn how to turn the challenge of AI into your greatest opportunity. I'm thrilled to welcome Carla Johnson, a world-renowned expert on innovation and marketing. Carla has been named one of the top 50 women in marketing and the #1 influencer in content marketing. She's the author of "RE:Think Innovation" and has worked with Fortune 500 brands across the globe, helping them cultivate innovative cultures and implement transformative ideas. With her wealth of experience and forward-thinking approach, Carla is perfectly positioned to guide us through the alchemy of creativity in the age of AI. Social Pulse Podcast host Mike Allton asked Carla Johnson about: 🧡 Creativity trumps algorithms: Understand why human creativity remains irreplaceable in B2B marketing strategy and execution. 🧡 Innovation mindset: Learn techniques to foster a culture of creative thinking within your B2B marketing team. 🧡 AI as a catalyst: Discover how to leverage AI tools to enhance, rather than replace, your creative marketing efforts. Learn more about Carla Johnson Connect with Carla Johnson on LinkedIn Connect with Carla Johnson on X Resources & Brands mentioned in this episode Carla Johnson Learn more about Agorapulse with a free demo Liquid Death John Deere Caterpillar Maersk Webby awards Ad Week John Cleese on Creativity In Management Dana Corporation Content Marketing World Marketing AI Institute Paul Roetzer Mike Kaput The Artificial Intelligence Show Show Notes & Transcript: https://www.agorapulse.com/blog/creativity-vs-ai-in-b2b-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike
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