With nearly 30 years of experience delivering competitive and market intelligence to the globe’s top 400 technology companies, TBR is now merging data and analysis across multiple areas of MI to produce ecosystem intelligence research. Our experts are looking at how much top GSIs are partnering with cloud and software vendors to drive enterprise solutions, the headcount and credentialing details of the alliance practices within those GSIs, and more.

In this episode of TBR Talks, TBR Principal Analyst Allan Krans joins Patrick to expand on their recent TBR Insights Live session, which explored this exploding use case for TBR’s digital platform, Insight Center™. Additionally, Allan and Patrick detail how the world’s top tech firms and their Tier 2 partners are using validated data to guide training budgets, marketing spend, resourcing strategies and management of quarter-by-quarter performance in ways never before possible.

With an ever-increasing array of ecosystems and IT firms benchmarked against one another, alliance teams are becoming more efficient and more effective at planning and executing within their strategic partners.

Listen and learn with TBR Talks!

Watch the webinar replay here: https://bit.ly/40eCwNj Explore TBR’s ecosystem intelligence research with a free trial of TBR Insight Center™: https://bit.ly/3Ub3vFP

Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠

Learn more about TBR at ⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠

Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠ ⁠Connect with Allan on LinkedIn⁠: ⁠⁠https://www.linkedin.com/in/allan-krans/⁠

TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy