Does wine feel too complicated?

In this episode of Wine Talks, Paul K sits down with Tim Lightbourne and Rob Cameron, the founders of Invivo Wines, to explore how they’ve transformed the wine industry.

Ditching the stuffy, aristocratic vibe traditionally associated with wine, Invivo has redefined the game with bold creativity and a focus on fun and inclusivity. They reveal the power of their celebrity collaborations with Sarah Jessica Parker and Graham Norton–partnerships that go beyond simple endorsements.

Discover how Invivo is pushing the boundaries of wine marketing, including launching their winery airline and hosting quirky blending sessions designed to craft the perfect wine bottle.

This episode is truly a masterclass in balancing authenticity with wine branding, navigating industry challenges, and rewriting the rules in a competitive market.

Don’t miss this eye-opening conversation!

Key Takeaways:

Introduction (00:00)

Invivo’s “100% bullshit-free” wine philosophy (00:38)

Making wine accessible for younger consumers (02:16)

How Rob and Tim pioneered equity crowdfunding in wine (06:00)

Invivo’s founding story and innovative marketing (09:08)

Understanding consumer tastes and regional differences (12:06)

Invivo’s innovative celebrity collaborations (22:09)

Wine industry’s need for creativity and marketing innovation (44:17)

Episode wrap-up (48:13)

Additional Resources:

👉Learn more about Wine Talks: https://www.winetalkspodcast.com/

👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_

👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1

👉Visit Invivo Wines’ website for more information: https://invivowines.com/

Watch or listen to these episodes:

🔸BULGARI’s World-Class Winemaking Secrets Revealed! | Francesco Poggi: https://youtu.be/nAVaxHwuy1Y

🔸Wine Storage on STEROIDS? THIS is How Bottle Bank Does It | Damon Raque: https://youtu.be/U51rYIZ7wZU

Let’s Connect:

🍷IG: https://www.instagram.com/winetalkspodcast/

🍷LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914

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Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time.

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