Dr. Squatch Bought for $1.5B?! Why Unilever Is Betting on Bros & Soap | Branded Weekly
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Dr. Squatch Bought for $1.5B?! Why Unilever Is Betting on Bros & Soap | Branded Weekly
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Nike’s back to its roots. Unilever just paid $1.5B for a soap brand. Cloudflare declared war on AI. Oh, and Pamela Anderson is suddenly a branding icon again.
This week, Ben Kaplan and Tom Cain unpack the smartest (and strangest) marketing moves across the globe:
- Nike ditches lifestyle for core athleticism
- Dr. Squatch and the billion-dollar soap game
- Cloudflare vs. AI crawlers — is the internet changing?
- Sainsbury’s market share surprise
- Celebrity endorsements vs real influence
- Tesla’s fully driverless delivery
- NASA streams on Netflix
- And the rise of an AI-generated rock band?
Smart takes. Big brands. No fluff.
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