To grow a business, you need to be able to effectively communicate your value.

This week’s guest is the pioneer who developed a powerful business idea that addresses this very issue. Bob Burg is the author of “The Go-Giver” and has over 30 years experience helping companies and sales leaders shift their mindset from “getting to giving”.

In this episode, we cover Bob’s path and how it led him to his eureka moment and best selling book, “The Go Giver”. You’ll be introduced to the concept the book covers, what it takes to switch to “the giving mindset” and how it can positively impact your business or sales.

Episode Outline:

(1:51) - Episode beginning and guest introduction

(3:07) - Background on Bob and his book

(6:07) - Was there a Eureka moment for your book?

(10:07) - Bob’s message to people that doubt the giving strategy, or don’t see results immediately

(15:25) - The concept of 100% or 0%

(18:05) - Are there one or two success stories that you remember?

(21:31) - Jesse’s own personal experience with giving

(23:02) - Episode wrap-up, how you can get into contact with Bob

Connect with host Jesse Futia:

LinkedIn | Jesse Futia

Facebook | jesse.futia

Twitter | @FutiaJesse

Email: jesse@execequityinvesting.com

Connect with guest Bob Burg:

LinkedIn | https://www.linkedin.com/in/bobburg/

Website | burg.com

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DISCLAIMER: On this platform, I share my thoughts, opinions, and own journey to financial freedom. I am not a CPA, attorney, or financial advisor. The content on this platform shall not be construed as tax or financial advice. It is your duty to verify all information yourself. I hope you enjoy all the free content as we continue to bring on amazing guests