• Early Signals of the ‘Next Big Thing’

  • May 9 2024
  • Length: 29 mins
  • Podcast

Early Signals of the ‘Next Big Thing’

  • Summary

  • Tracking early signals is a vital component of trendspotting. It enables businesses to stay ahead of the curve, adapt to changes and make informed decisions. While it involves navigating through a vast amount of information and requires a keen eye for detail, the insights gained from early signal tracking are invaluable for shaping future strategies and becoming future-fit.

    In this episode of the Gartner Futures Lab Podcast, host Marty Resnick sits down with Gartner Director of Research Hertha Meyer and Senior Market Research Specialist Akshat Tyagi to discuss how a defining factor of business success and longevity will include the ability to spot and interpret early signals as we move forward in an ever-evolving, disruptive world.

    Hertha Meyer is a Director of Research in Gartner’s Consumers and Culture group. Hertha’s focus areas include consumer economic attitudes and behavior, corporate and marketing communications, reputation and brand health. She also serves as a member of Tapestry, Gartner’s trend identification group. Before Gartner, Hertha spent almost 30 years in the public relations industry, providing research and strategic insights on a myriad of topics and communications disciplines to some of the world’s largest corporations, nonprofits and brands.

    Akshat Tyagi is a Gartner senior market research specialist. Akshat specializes in navigating the intricate landscape of emerging technologies, trend forecasting, and industry disruptions. He has also been a member and a contributor to some of the ongoing Gartner’s trend identification projects, such as Tapestry and an upcoming Future of Space Industrialization project. Over the past few years, Akshat has collaborated closely with cross-functional teams, stakeholders and clients to decipher the subtle nuances of evolving markets.

    Please subscribe and share the episode with your colleagues. Thank you for listening. Gartner Podcasts are a production of Gartner, the world's leading research and advisory company. Equipping executives across the enterprise with indispensable insight, advice, and tools to achieve their mission critical priorities. You can learn more at Gartner.com.

    All content in Gartner Podcasts is owned by Gartner and cannot be repurposed or reproduced without Gartner's consent. Gartner is an impartial, independent analyst of business and technology. This content should not be construed as a Gartner endorsement of any enterprise's product or services.

    All content provided by other speakers is expressly the views of those speakers and their organizations.

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