Stephanie from Cast Design Team shares insights on building an authentic brand. She emphasizes the importance of understanding the difference between being an employee and a business owner, and the need to wear different hats in running a business. Stephanie also discusses the role of branding in driving sales and the challenges businesses face in creating an authentic brand. She provides tips on leveraging social media, using technology in branding, and standing out in the market. Stephanie encourages aspiring entrepreneurs to start and focus on differentiation and clear messaging.

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Mentioned in this episode:

K&B Communications

K&B Communications is a professional data cabling company specializing in low voltage contracting. They provide top-notch installation services for data Cat 6 cable, fiber optics, and advanced security systems. Hiring Announcement: K&B Communications is currently hiring experienced project managers. If you or someone you know has the expertise and is looking for a new opportunity, please reach out.