Running a business that feels more like a grind than the freedom-filled venture you once envisioned? You’re not alone. Many online business owners find themselves stuck in a cycle of burnout, constant busywork, and underwhelming income. One of the most significant yet often overlooked culprits? Your pricing strategy. For small business owners, especially women, setting high prices can be uncomfortable, because we're worried that clients and prospective clients will walk away. However, underpricing your services is like setting yourself up for failure before you even start. Pricing isn't just about picking a number that sounds good; it’s about positioning yourself and your services in a way that attracts the right clients and sustains your business.

Episode 68 Timestamp Overview:

00:00 Pricing is a powerful business tool to increase stability and attract ideal clients.

03:10 Women entrepreneurs underprice. Break free from poverty of money.

05:46 No one-size-fits-all price, feast or famine cycle.

08:43 Levels of pricing for different sizes of businesses and quality expected from clients.

13:07 The downfall of placing yourself in the middle of the spectrum.

15:00 Quickest solution is to raise your prices.

18:51 Pricing is positioning; use Get Paid Like a CEO toolkit to plan a realistic revenue goal.

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