• Episode 7: Apple-Picking Advertising

  • Oct 18 2024
  • Length: 19 mins
  • Podcast

Episode 7: Apple-Picking Advertising

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  • Summary

  • Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s weekly research and analyses to help listeners understand how the advertising business works. We explore how the economy and its major indicators could impact the advertising industry; dig into relevant accounting and finance concepts; and overview ad history.

    In episode 7, Brian guides listeners through current trends on retail sales and wage growth, then does a deep dive on Adobe's new AI-based video production and integrated martech + ad tech products. Plus, SMBs vs. large advertisers, agency holdco trends from Omnicom and Publicis, Netflix results reviewed and new marketer commentary.

    Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at madisonandwall.substack.com.

    To share feedback or questions, learn about becoming a paid subscriber, or discuss advertising opportunities, reach out to Brian at brian@madisonandwall.com, or Olivia at olivia@madisonandwall.com. Or connect with them on LinkedIn at www.linkedin.com/in/oliviamorley/ and www.linkedin.com/in/brianwieser/.

    Thank you for listening!
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