In this Event Marketing Sevinar hosted by Rachel Stephan from Snöball, Jay Schwedelson discusses effective event marketing strategies that helped grow a virtual event from zero to 10,000 attendees. Schwedelson emphasizes the importance of providing value through content before asking for registrations, leveraging speakers as micro-influencers by requiring them to promote the event on their platforms, and the untapped potential of personalizing the 'from' name in email marketing to increase engagement. He also touches on segmentation based on attendee behavior and the critical role of 'add to calendar' features for ensuring high attendance at virtual events.

Read the full blog on the Snöball Events website.

0:00 Final Episode Jay Schwedelson

00:19 Open

00:36 0 to 10K Email Conference

01:47 Leverage Speakers

02:46 Include Content in Speaker Contract

03:03 Microinfluencers in B2B

03:24 The "from:" field

05:23 Segmentation

06:28 Add to Calendar

07:37 Close