In this episode, Gartner analyst Joesph Enever discusses insights from Gartner’s latest research on what really makes a difference in whether CMOs get credit for the value they create. The discussion includes how CMOs can approach telling the story of value, strategically alter their relationship to marketing analytics, and adjust their approach to metrics and talent to solidify their standing with the C-suite.

Joseph Enever is a senior research director covering Marketing Data and Analytics. Joesph is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key issues and technologies to achieve the best possible results. He has a deep understanding of digital analytics and optimization, from both digital transformation and practitioner perspectives.

In this episode of #Hashtags, Gartner analyst Ant Duffin discusses how top brands win in digital commerce. The discussion will provide insight into what top brands focus on and prioritize to create differentiated commerce experiences, as well as the key traits that top brands win with. The discussion will help digital commerce leaders to crystalize priorities and areas of focus as they head into annual strategic planning.

Ant Duffin is a Vice President Analyst in the Gartner for Marketing Leaders practice based in the U.K. specializing and leading Gartner's research efforts in digital commerce. Ant advises on and provides insights into the complete end-to-end digital commerce customer journey across digital marketing, routes to market, and operational capabilities (people, process, technology, structure).

In this episode of #Hashtags, Gartner analyst Kate Muhl discusses findings — including some surprises — from recent consumer research into how consumer targets and audiences in the U.S. are thinking about — and coping with — this election season. We also discuss what those findings mean for CCOs and CMOs trying to make the right kind of connection with them.

Kate Muhl is an Gartner analyst specializing in cultural and consumer insights. Kate has been researching and advising on the consumer and U.S. culture for nearly two decades.