In this episode of Ecommerce Coffee Break, we dive into a strategic approach to managing and removing negative Amazon reviews effectively.

Our guest, Danan Coleman, Chief Revenue Officer at TraceFuse.ai, shares his expertise on how to handle negative reviews that violate Amazon guidelines.

Danan provides valuable insights on maintaining review integrity and trust, improving product ratings, and boosting conversions while staying within Amazon’s policies.

Topics discussed in this episode:

• Why one negative review equals ten positive ones on Amazon
• How a 1 star rating drop can slash sales by 50%
• Why having some negative reviews builds trust
• What Amazon allows and forbids in product reviews
• How competitors use review bombing to hurt rankings
• What percentage of negative reviews can be removed legally
• Why supplement sellers face more review fraud
• What signals fake review patterns on Amazon
• Why instant refunds can save your product rating
• How to handle reviews without risking suspension

Links & Resources

Website: https://tracefuse.ai/
LinkedIn: https://www.linkedin.com/in/danancoleman
YouTube: https://youtube.com/c/DananColeman
Instagram: https://www.instagram.com/adventurewithdanan

Get access to more free resources by visiting the show notes at
https://t.ly/gJn87

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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