• In-Ear Insights: Marketing Lessons From MarketingProfs B2B Forum

  • Nov 20 2024
  • Length: 30 mins
  • Podcast

In-Ear Insights: Marketing Lessons From MarketingProfs B2B Forum

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  • Summary

  • In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the MarketingProfs B2B Forum 2024. You will learn about the surprising reality of AI adoption in marketing. You will discover the challenges of accurately measuring AI usage and the inherent biases in current surveys. You will gain insights into the human element of marketing and how it intersects with AI. You will understand the value of listening in market research and how to extract insights from industry events.

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