• KPIs For Annual Giving

  • Feb 2 2024
  • Length: 20 mins
  • Podcast

KPIs For Annual Giving

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  • Summary

  • In this podcast episode, Mary Hackett discusses the importance of metrics in annual giving. She emphasizes the need to measure what truly matters and avoid vanity metrics. Mary then dives into specific key performance indicators (KPIs) for annual giving, including retention rate, retention rate for first-time donors, upgrade rate, total raised, donor pool growth, and second gifts in the same fiscal year.

    Chapters

    00:00 Introduction to Metrics
    03:03 Importance of Annual Giving
    07:13 Retention Rate
    08:32 Retention Rate for First-Time Donors
    10:29 Upgrade Rate
    12:51 Total Raised
    14:31 Donor Pool
    16:10 Second Gift in the Same Fiscal Year
    18:07 Trendy Annual Giving Slogans

    Downloads and Resources Mentioned In This Episode

    → Download KPI's For Annual Giving

    → Join The Fundraising Collective
    → Connect with Mary Petersen on LinkedIn
    → Join our Private Facebook Group

    → Schedule Your Free Gameplan Call with Mary

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