Madison and Wall Podcast

By: Madison and Wall
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  • Summary

  • Madison and Wall's Brian Wieser and Olivia Morley dig into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Listen to episode one and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Olivia and Brian at olivia@madisonandwall.com, and brian@madisonandwall.com.
    Copyright 2024 Madison and Wall
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Economics Marketing Personal Finance
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Episodes
  • Episode 12: News on News After a Pharma TV Ad Ban, E-Commerce and More

    Episode 12: News on News After a Pharma TV Ad Ban, E-Commerce and More
    Nov 22 2024

    Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history.

    In this episode, Brian looks at the latest e-commerce sales data, Comcast's non-strategic view of cable networks along with the history of USA Network, plus additional analysis on how an installation of RFK Jr. into the US government may lead to a meaningful negative financial impact on the real news business.

    Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/.
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    17 mins
  • Episode 11: Corporate Parking Tickets, Condiment Inflation, Healthcare Advertising And More

    Episode 11: Corporate Parking Tickets, Condiment Inflation, Healthcare Advertising And More
    Nov 15 2024

    Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history.

    In this episode, Brian looks at new economics data (turns out condiments are getting more expensive), Meta's big news week, our new analysis on consumer spending on video services and the history of pharmaceutical advertising in the United States, among other topics.

    Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/.
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    15 mins
  • Episode 10: TikTok Banned, Eh? Plus, A Deluge of 3Q24 Advertising Data

    Episode 10: TikTok Banned, Eh? Plus, A Deluge of 3Q24 Advertising Data
    Nov 8 2024

    Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. They explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history.

    In this episode, Brian looks at the read-throughs for the United States of the Canadian government forcing TikTok to cease local operations, finds how AI is getting used to inform fast food restaurant marketing and talks about new data points related to television advertising, ad tech, outdoor advertising and more.

    Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/.
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    15 mins

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