In this episode, Rathna Ramakrishnan interviews Alan Dibb, a marketing expert and author of 'The One Page Marketing Plan' and 'Lean Marketing'. They discuss Alan's journey from being an IT professional to a successful marketer, the importance of clarity in marketing strategies, and how to effectively target ideal clients.

Alan shares insights on the role of AI in marketing, the significance of branding versus performance marketing, and common mistakes businesses make in their marketing efforts.

📌 KEY MOMENTS:

- 02:59: The Journey to the One Page Marketing Plan
- 08:46: Target Market and Client Clarity
- 12:04: The Role of AI in Marketing
- 17:57: Lean Marketing - Simplifying Marketing Efforts
- 37:49: Common Marketing Mistakes and Solutions

🌟 What You'll Learn:
- ACTIONABLE TIPS for business owners to enhance clarity in their marketing.
- INSIGHTS into Allan Dib's key to attracting clients.

🔨 Essential listening for remodeling contractors seeking to advance their digital marketing strategies.

🎧 Tune in now to transform your approach to digital marketing!

Ready to see real results from fellow General Contractors?

→ Step 1: Join our FREE Digital Dominance Club for Remodeling Contractors

→ Step 2: Follow us on Instagram

→ Step 3: Schedule a 1:1 call with Rathna now!

Let's rock your remodeling journey! 🛠️💰