Marketing a New Category
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Please try again
Unfollow podcast failed
Please try again
Marketing a New Category
-
Narrated by:
-
By:
Hosts Kyle Goldman and Isaiah Ogasawara sit down with Benjamin de Castro, Chief Marketing Officer at Gardyn, to explore what it takes to change consumer behavior and build a new category in food and wellness.
Ben shares how Gardyn turns non-gardeners into confident growers, how to market high-ticket products without a retail footprint, and why emotional connection is the key to making behavior change stick.
He also gets into the role of AI in smart gardening and marketing as a whole, the reality behind grocery store produce, and the three elements every strong value proposition needs.
No reviews yet