In the latest session of "Strategic Storytelling," Brian and Jesse dive into the whirlwind world of strategic storytelling where every post, reel, and tweet counts. They're unpacking how the game of marketing has transformed with the dawn of social media platforms like Facebook, giving every business, big and small, a chance to have their voice heard. Listen in as they break down why videos are the reigning king of content and how your local coffee shop's latest reel might not always mean more beans sold.
And hey, if figuring out whether to go all-in on heartfelt stories or snazzy infographics has got you scratching your head, our hosts are here to ease that confusion with simple, actionable advice. They'll also remind you why being consistent isn't just for your workout routine – your customers crave it too, from scrolling online to strolling through your door.

Don't miss their savvy insights on why slapping on clickbait is a no-go and how making friends with your engagement stats could be the best move for your biz. Every type of business needs its unique twist on engagement, and Brian and Jesse are here to help you find yours, whether you're a bank aiming for the long run or a bakery looking for a burst of foot traffic.

So, grab a seat and tune in for all the social media smarts you need, delivered with our trademark Pathfinder friendliness. Don't forget to hit follow on Instagram for our delightful, bite-sized "Mindful Marketing Musings" – they're just the thing to lighten your load and spark your next big idea. Remember, you don't have to juggle it all – let Pathfinder clear the path while you shine in your specialty!