Welcome to the CanadianSME Small Business Podcast! In today’s episode, we dive into the world of email marketing compliance and strategy with Geoffrey Blanc, General Manager at Cyberimpact. With over 18 years in digital solutions, Geoffrey brings a wealth of knowledge, particularly around e-commerce and ERP systems, enriched by his experience managing multidisciplinary teams worldwide.

Key Highlights:

• Email Marketing Compliance: Key regulations like CASL, Bill C-27, and Quebec’s Law 25, and how to stay compliant.
• The Four Pillars of Email Marketing: Segmentation, personalization, deliverability, and compliance—essential for success in 2024-2025.
• Cyberimpact’s Unique Edge: How Cyberimpact compares to global players like Mailchimp, with its focus on Canadian compliance and user-friendly features.
• Future Trends: What’s next in email marketing, and how businesses can stay ahead.

Thank you, Geoffrey, for sharing your expertise and insights. A special thank you to our partners: RBC, UPS, Xero, Constant Contact, and IHG Hotels & Resorts for their support.

And a special shoutout to our sponsors for making this episode possible. For more resources, find their links below:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
Constant Contact: https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand
IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
Google: https://www.google.ca/

For more expert insights, subscribe to the CanadianSME Small Business Magazine at www.canadiansme.ca. Join us next time as we bring more valuable strategies to help your business grow.