To make a million dollars brewing beer for "idiots" (or perhaps inexperienced beer drinkers), you'll want to focus on creating an approachable product, memorable branding, and an efficient business model. Here's a step-by-step guide to consider:

### 1. **Develop a Unique, Easy-Drinking Beer**

- **Target Audience**: Cater to people who aren’t beer connoisseurs—those who want something simple, fun, and easy to drink.

- **Flavor Profile**: Brew a beer that’s light, smooth, and low in bitterness—think craft lagers, light ales, or fruit-infused beers.

- **Trendy Twists**: You can also add fun or unusual flavors (e.g., vanilla, citrus, or tropical fruit) to appeal to novice drinkers and stand out in a crowded market.

### 2. **Fun, Unconventional Branding**

- **Memorable Labeling**: Use humorous, quirky, or even satirical branding that speaks to people who might be intimidated by "serious" craft beers. Think of labels with funny or relatable names, simple designs, or bold, irreverent artwork.

- **Slogans and Marketing**: Create a tagline that embraces simplicity or even plays on the idea of being for “non-experts.” For example, “Beer for people who don’t overthink beer.”

### 3. **Tap into Social Media and Influencers**

- **Viral Campaigns**: Use social media platforms like Instagram, TikTok, and YouTube to build a community. Encourage people to share pictures and experiences with your beer.

- **Collaborations**: Partner with influencers or brands that appeal to your target audience—comedy influencers, gaming communities, or music festivals—to help market your beer as the go-to for relaxed, casual drinking.

### 4. **Create a Simple, Scalable Business Model**

- **Start Small**: Begin by brewing small batches to test your product. Use local breweries or "gypsy" brewing setups where you don’t have to own your own brewing equipment.

- **Sell Direct-to-Consumer**: Leverage e-commerce and subscription services to sell your beer directly online. Offering beer in unique packages, like a “fun-tasting” six-pack, can increase initial interest.

- **Local Bars and Events**: Get your beer into local bars, but also push it at non-traditional beer venues like sports events, college campuses, or even comedy clubs where people are more likely to embrace a casual, fun drinking experience.

### 5. **Expand Once Successful**

- **Franchise or Distribution**: Once your brand has a strong local following, scale up by expanding distribution to larger retail chains, or consider licensing or franchising your brand to other brewers.

- **Merchandise and Experience**: Create merchandise or beer-related experiences (like brewery tours, tasting events, or pop-up events) that emphasize the fun and laid-back approach of your brand. You can increase brand loyalty while generating additional revenue streams.