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In this episode of The Snoball Effect, Ruben Ugarte, GM of Home Services at ActiveProspect, shares insights into how consent-based marketing is evolving and becoming critical for lead optimization.

He discusses the transformation of customer outreach, which has shifted from traditional, repetitive cold-calling to a multi-faceted, consent-driven approach. Ruben highlights that today's marketing demands a sophisticated outreach strategy, including phone calls, text messages, emails, and even video content, often facilitated by AI and chatbots.

This shift toward omni-channel outreach allows companies to reach potential customers through their preferred platforms, improving response rates and respecting customer preferences.ActiveProspect's approach, as Ruben outlines, leverages technology to refine lead processes, ensuring that outreach is both effective and compliant.

By automating lead verification and optimizing lead qualification, ActiveProspect helps clients maximize the ROI on their marketing investments.

Ruben's insights underscore how integrating consent-based marketing with data-driven strategies can empower businesses to engage more responsibly and productively with their customers, paving the way for better customer experiences and higher quality leads.

Reach out to Ruben:

• Email: ruben[at]activeprospect[dot]com
• LinkedIn
• Website

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Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.