Join host Sadaf Beynon on Podjunction Podcast as she chats with Steven Pemberton, an entrepreneur and podcasting expert who has appeared on over 100 shows. Discover Steven's journey from corporate life to podcast success and learn his strategies for using podcasts to boost business growth, engage audiences, and enhance marketing efforts.

---

Timestamps:

0:00 Intro

1:51 Podcast Evolution

4:36 First Guest Experience

6:35 Importance of Storytelling

9:28 Diverse Guest Backgrounds

13:32 Balancing Storytelling and Advice

15:35 Leveraging Podcasts for Business

19:22 Guest Research and Interaction

23:37 Audience Engagement Techniques

28:53 Social Media Strategy

33:01 Successful Posts and Business Growth

36:47 Listener Connection and Feedback

42:40 Platform Prioritisation

44:55 Podcasting as a Business Tool

46:03 Where to Find Steven

---

Key Takeaways:

1. Embrace Storytelling for Engagement: Steven emphasises the power of storytelling in podcasting. He suggests that sharing personal stories and asking deeper questions can draw out emotions from guests, which in turn resonates with listeners. This approach not only makes the content more engaging but also helps in building a connection with the audience.

2. Leverage Networking and Relationships: Steven highlights the importance of networking and building relationships through podcasting. He advises podcasters to engage with their guests beyond the recording session, exploring potential collaborations or business opportunities. This strategy has helped him grow his network and even find business partners.

3. Consistency and Authenticity in Promotion: Steven advises using personal social media profiles to promote podcast episodes, as this can help establish authority and attract more guests. He stresses the importance of being consistent and authentic in social media engagement, which can lead to business growth and a stronger connection with the audience.

---

Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon and Matt Edmundson on Podjunction Podcast as they explore the art of audience engagement with Steven Pemberton, host of Voice Like a Lion. Discover how blending storytelling with actionable advice can boost your podcast's appeal and learn the importance of consistency and repurposing content for growth.

---

Timestamps:

0:00 Intro

2:41 Blending Stories with Actionable Advice

6:00 Social Media and Podcast Promotion

10:07 Storytelling and Emotional Connection

17:41 Consistency in Podcasting

24:27 Prioritising Tasks for Success

30:41 Upcoming Episodes and Guest Insights

---

Key Takeaways:

1. Blend Stories with Actionable Advice: Steven emphasises the importance of combining storytelling with practical steps to engage listeners. By bridging narratives with clear, actionable advice, podcasters can create memorable content that resonates with their audience, making it easier for them to apply the insights shared.

2. Consistency is Key: Steven highlights the significance of maintaining regularity in podcasting efforts. Whether it's through frequent episode releases or consistent social media engagement, staying consistent helps in building and retaining an audience. He suggests that increased frequency in both podcasting and social media can lead to substantial growth in listenership.

3. Repurpose Content for Greater Reach: Steven advises transforming podcast episodes into short-form content to capture attention and drive more listeners. By extracting key moments and creating engaging snippets, podcasters can effectively promote their episodes on various platforms, enticing potential listeners to explore the full content.

---

Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they explore the art of building genuine relationships in podcasting with guest Steven Pemberton. Discover how post-episode conversations can enhance your network and business growth.

---

Timestamps:

0:00 Intro

5:04 Leveraging Podcasts for Business Growth

11:22 Building Relationships Post-Podcast

15:34 Structuring Podcast Time Effectively

23:22 Experiences with Sales-Focused Podcasts

27:00 Using WhatsApp for Guest Communication

29:21 Closing Remarks

---

Key Takeaways:

1. Post-Episode Engagement: Steven emphasises the importance of taking time after a podcast episode to engage with guests. Instead of merely discussing logistics, he suggests exploring potential collaborations or ways to support each other.

2. Understanding Guest Needs: During podcast conversations, Steven advises hosts to listen carefully to their guests' challenges and needs. By identifying these areas, hosts can offer genuine help or solutions, which can strengthen networks and potentially lead to business growth.

3. Organic Conversations Over Sales Pitches: Steven warns against turning podcast appearances into overt sales pitches. He advocates for organic, authentic conversations that naturally uncover areas where collaboration might be beneficial.

---

Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!