Noelle (CEO of Lumia) and Lumia instructor Joyce Chen discuss purposeful branding and the branding class in the Lumia coach training program.

Joyce Chen helps purpose-minded individuals feel empowered through their stories. She is a passionate storyteller, wanderluster and professionally trained Brand Marketing Professional who lives life through the lens of curiosity. She has a fondness for developing brand strategy, an insatiable curiosity for understanding how people engage with brands and is passionate about helping individuals grow into their Personal Brand of self. With over 15+ years of corporate Brand Strategy & Marketing Experience, she’s launched and developed a variety of commercial & lifestyle luxury brands. Joyce grew up in California after moving from Taiwan to the U.S. and attended the University of California Berkeley studying Mass Communications & Public Policy.

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