Retail Is Being Rewritten: Here is How Dyson Did It
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Retail Is Being Rewritten: Here is How Dyson Did It
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In this episode, Stuart Frelick, former Head of Retail Product at Dyson, takes us inside one of the most ambitious shifts in modern retail.
We’ve all seen it: systems that don’t talk, receipts you can’t email, store teams stuck in the past while customers live in the future. So what does it take to march beyond the broken basics and build toward a connected, contextual future?
Design for your customer, not your channel. That was the Dyson answer.
We talk foundations. We talk the balance between speed and perfection. We talk intelligent embedded in stores.
Disclaimer: This episode features Stuart speaking from his own experience and perspective, not on behalf of Dyson.To bring crystal clarity for our audience, every episode of The Retail Alchemists comes with a Recipe: a concise, actionable piece of how-to for visionary retail leaders. Subscribe here to access them: https://www.theretailalchemists.com