The Evolution of Branding: From the 90s to Today

In this episode of Talk with Kunal Vasudeva, I sit down with Dr. Sanjay Arora, an advertising stalwart with over three decades of experience. We discuss how branding has transformed—from the image-driven campaigns of the 90s to today’s data-driven, digital-first approach.

💬 Key questions we explore:
• Has the line between branding and marketing blurred in today’s world of performance marketing?
• Is it harder to build consumer trust and loyalty in the age of fast-paced digital promotions?
• What branding principles from the past still apply today?

#ISHWayOfLife #TalkWithKunalVasudeva #BrandStrategy #MarketingInsights #DigitalEvolution #leadershipinaction

As part of Sommet Education, the Indian School of Hospitality (ISH) stands as India's premier institute for hospitality management and culinary arts, in partnership with Ecole Ducasse and Les Roches. Located in Gurugram, the international campus offers a range of undergraduate and postgraduate programs in both fields, delivering a global education guided by esteemed academicians and industry experts.

Check out this podcast in video format on the ISH Official YouTube Channel: https://www.youtube.com/@indianschoolofhospitality