SEO Is Not That Hard

By: Edd Dawson
  • Summary

  • Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?

    Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.

    Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.

    Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.


    Brought to you by keywordspeopleuse.com

    © 2024 SEO Is Not That Hard
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Episodes
  • The Flywheel Effect in content marketing
    Nov 22 2024

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    Uncover the secret to turning your content marketing efforts into a self-sustaining powerhouse with the flywheel effect. Imagine your efforts as a giant wheel that, at first, demands every ounce of your strength to nudge it forward. But with persistence, those small pushes accumulate momentum and, eventually, the wheel spins with minimal effort on your part. In this episode of "SEO is Not That Hard," I, Edd Dawson, delve into the mechanics of this powerful concept, inspired by Jim Collins' book "Good to Great," and how it can be the key to unlocking exponential growth in your SEO and content marketing pursuits.

    Join me as I share insights from two decades of navigating the digital landscape, illustrating the journey from those early days of feeling like your content is met with silence to the rewarding phase where traffic and engagement pour in. Whether you're a beginner or a seasoned marketer seeking to power up your strategies, learn how consistent, small actions can eventually lead to self-propelling success. Hear from listener Michelle, whose intriguing question about the flywheel effect sparked this discussion, and leave with actionable tips to ensure your content keeps working for you long after those initial challenging phases.

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Linkedin, Bluesky & Twitter

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

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    14 mins
  • Cosine Similarity and why it matters to SEO
    Nov 20 2024

    Send us a text

    Discover the secret sauce behind optimizing your content for search engines and master the art of aligning with search intent. Unravel the mystery of cosine similarity, a powerful mathematical tool, and learn how it transforms text into vectors to measure the relationship between your content and user queries. Join me, Ed Dawson, as I guide you through a library analogy to shed light on how this technique helps search engines like Google determine relevance, giving you the edge to boost your search rankings. With a focus on vector space models, you'll gain insights into how search engines evaluate web pages and how you can leverage this knowledge to enhance your SEO strategies.

    Transform your content creation approach by leveraging cosine similarity. Explore practical strategies that help refine keyword relevance and align with user intent, ensuring your content hits the mark every time. From content gap analysis to strategic clustering, learn how to identify missing topics, reduce topic cannibalization, and optimize site architecture to maximize unique page value. Embrace the power of semantic richness and regular audits to maintain high-quality content that avoids the pitfalls of keyword stuffing and duplicate content. Whether you’re looking to enrich the value of a smoothie recipe or improve overall SEO performance, these actionable insights will empower your content-query alignment like never before.

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Linkedin, Bluesky & Twitter

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

    Show more Show less
    16 mins
  • The science behind asking for favours
    Nov 18 2024

    Send us a text

    Ever wondered why some people readily agree to do favors, even when it's inconvenient? Unlock the secrets to transforming your interactions with the power of psychology as we explore the surprising science behind asking for favors. Join me, Ed Dawson, as we dissect fascinating concepts like the "helper's high" and the Benjamin Franklin effect, showing you how these can be cleverly leveraged to enhance your personal and professional relationships. Discover how the seemingly simple act of pre-framing questions can dramatically increase the likelihood of getting a favorable response, and learn how to align someone's self-perception with your request for maximum impact.

    This episode of "SEO is Not That Hard" is packed with actionable insights and practical examples, from organizing community events to everyday scenarios that benefit from a psychological edge. Whether you're looking to build stronger connections or encourage action, these strategies offer a fresh perspective on the age-old art of asking for favors. Tune in and get ready to transform how you approach your favor-asking endeavors, making it not just a request but an opportunity for connection and cooperation.

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Linkedin, Bluesky & Twitter

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

    Show more Show less
    10 mins

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