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Segmentation: The Marketing Foundation Firms Seldom Get Right
Oct 11 2024
Length: 54 mins
Podcast

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Segmentation: The Marketing Foundation Firms Seldom Get Right

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Summary
It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.

The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal.

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