Tom Palermo is General Manager of Preferred Automotive Specialties in Jenkintown, PA. Tom is a world class Master Technician and a Certified ASE Advanced Level Technician, is certified from ASE including Master Auto, MasterTruck, Master Truck Equipment, Master School Bus, Master Collision, Master Transit Bus, L1, L2, C1, X1, P2, F1 Besides the 2015 NAPA/ASE Technician of the Year, Tom also earned the 2011 AAIA-ASE World Class Technician Award from the Automotive Aftermarket Industry Association, National Institute for Automotive Service Excellence, and the Best Tech of the Year award sponsored by WIX Filters. The majority of Tom’s business is fleets. Listen to Tom’s previous episodes HERE.

Key Talking Points:

• Why do shops put other shops down?Possibly they don’t know where the next job is coming from
• They don’t have a value proposition for the customer so negative talk persists
• Bottom feeders will do anything and say anything to capture a sale
• There is no secret sauce to protect. Networking is the rule!
• Observe other companies on how their systems and processes work. Take ideas back to your company
• As independents we are nimble, we can make quick changes vs the big corporate players
• Always be learning and look for the small improvements that over time will have a big impact on your business

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