Social Pros Podcast

By: Convince & Convert
Listen for free

  • Summary

  • Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media professionals plus current trends and ideas in the social media industry, discussed and ratified or debunked by Daniel Lemin of Convince & Convert and Hannah Tooker of Lane Terralever. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.
    Copyright 2024 Convince and Convert. All rights reserved.
    Show more Show less
Economics Marketing
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2
Episodes
  • Why Social Goes to the Dogs

    Why Social Goes to the Dogs
    Nov 22 2024
    Managing social media for 275 locations might sound like a daunting task, but for Dogtopia, it’s a chance to connect with dog lovers everywhere. Toni Teplitsky, Senior Director of Marketing, reveals how her team keeps content fresh, local, and heartfelt—while staying true to their playful brand. From leveraging AI to embracing the power of real, raw storytelling, Toni shares what it takes to stand out in a world full of adorable dog content. Full Episode Details Dogtopia’s social media isn’t just about cute dog photos (though there are plenty of those). With 275 locations across North America, Toni and her team have mastered the art of balancing efficiency with heartfelt storytelling. At the core of their success is authenticity. Whether it’s showcasing dogs having the time of their lives with “canine coaches,” celebrating local flair with events like Halloween parades, or capturing raw, unfiltered moments of joy, Dogtopia’s content feels personal and genuine. It’s not about polished perfection—it’s about showing the real, messy, lovable lives of dogs and their humans. Recycling content is another key ingredient in their strategy. Instead of constantly churning out new material, Toni’s team leans on high-performing posts from the past, giving them new life and introducing them to fresh audiences. As Toni explains, not every follower sees every post, so why not highlight what already works? This approach keeps their message consistent and their content machine running smoothly. With a clever mix of repurposed content, local insights, and emotional storytelling, Dogtopia proves that standing out in the crowded world of dog content doesn’t mean reinventing the wheel—it just takes a little creativity and a lot of heart. In This Episode: 2:51 - Tackling social media’s constant changes to stay relevant4:10 - Balancing Dogtopia’s corporate brand with local franchise voices6:12 - How AI helps Dogtopia tweak posts at scale without losing its unique brand voice7:40 - Creating platform-specific content and why speaking to each platform’s strengths is key8:54 - Feeding the content machine: why UGC and raw, authentic content are outperforming polished professional shoots11:19 - Ensuring Dogtopia’s content breaks through in a sea of dog-focused content online12:35 - Recycling content: why repetition strengthens your message14:32 - Making life easier for franchisees: how Dogtopia creates ready-to-use campaign toolkits16:01 - Messaging that connects with pet parents at every stage, from first-time dog owners to seasoned pros17:51 - How younger generations are reshaping trends in pet care20:43 - Smart content strategies for evolving platforms—why “think smarter, not harder” is key22:40 - The platforms Toni sees the most growth potential in23:58 - How Dogtopia’s foundation supports veterans, students, and adults with autism through the power of dogs28:23 - Toni’s advice for aspiring social pros Resources Connect with Toni on LinkedInVisit Dogtopia’s WebsiteFollow Dogtopia on InstagramFollow Dogtopia on TikTokFollow Dogtopia on Facebook Visit SocialPros.com for more insights from your favorite social media marketers.
    Show more Show less
    31 mins
  • Cut Through the Noise with the King of Clarity, Steve Woodruff

    Cut Through the Noise with the King of Clarity, Steve Woodruff
    Nov 15 2024

    Getting your message heard in today’s crowded digital world isn’t easy, but clarity in communication can make all the difference. Steve Woodruff, the King of Clarity, shares his 4-step formula to help social marketers create impactful, memorable messaging. With insights tailored for a content-saturated landscape, Steve offers practical advice to sharpen your messaging and truly connect with your audience.

    Full Episode Details

    In today’s digital chaos, clarity is your secret weapon for cutting through the noise. Steve Woodruff, also known as the King of Clarity, shares how simplifying your messaging can help you grab attention and leave a lasting impact. His 4-step Clarity Formula is designed to help marketers define their message, hook their audience, and ensure their communication hits home.

    Steve reveals how understanding the brain’s natural filters—like the Reticular Activating System (RAS)—can make your messaging more relevant and engaging. He explains how techniques like crafting “memory darts” and structuring information like a pyramid can help to simplify complex ideas and make your audience remember what matters.

    This isn’t just about cutting words—it’s about connecting on a deeper level. Clarity helps you build trust, align teams, and create messaging that truly resonates with your audience and inspires action. So, whether you’re navigating a flood of AI-generated content or cutting back on jargon-loaded messaging, this conversation is your blueprint for clear, effective communication.

    In This Episode:

    • 2:23 - Steve introduces himself and shares what he does
    • 4:16 - The importance of clarity in cutting through today’s noisy digital landscape
    • 7:17 - How the brain’s RAS and WIIFM principles make messages stick
    • 9:20 - Staying authentic and relevant amid AI-generated content—and why clarity is the answer
    • 11:50 - Breaking down Steve’s four-step "Clarity Formula" for effective communication
    • 15:03 - How structuring information like a pyramid helps simplify messaging and win over stakeholders while keeping audiences engaged
    • 17:57 - Why timeless communication principles still apply in the age of social media
    • 20:16 - Questions social marketers should ask to ensure their messages are clear and effective
    • 22:14 - Brand examples: what FedEx gets right, and UPS gets wrong about messaging
    • 26:35 - Using “memory darts” to create messaging that drives referrals
    • 31:26 - Steve’s advice for aspiring social pros

    Resources

    • Connect with Steve on LinkedIn
    • Visit Steve’s Website

    Visit SocialPros.com for more insights from your favorite social media marketers.
    Show more Show less
    35 mins
  • Navigating Social with Your Friendly Neighborhood Gen-Z

    Navigating Social with Your Friendly Neighborhood Gen-Z
    Nov 8 2024

    For the past few years, we’ve seen all kinds of brands scrambling to learn more about their Gen-Z audiences. Cue a wave of brands rushing onto TikTok to learn their secrets…

    But what about the Gen-Z marketers on the other side of the content? As social media natives, Gen-Z are a goldmine of social media wisdom and insights that could transform your social strategy. In this episode, we hear from Gen-Z Content Strategist, Mitchell Sauve, on how to connect with Gen-Z audiences and what this generation of marketers can do to get ahead on social.

    Full Episode Details

    Joining Social Pros this week is Content Strategist Mitchell, a colleague of our host, Hannah! He discusses a little about LT’s content team and how it prioritizes the voices of Gen-Z marketers to create fun, engaging, and scroll-stopping content. We also hear why Mitchell believes Gen-Z is the perfect generation for marketing – bringing adaptability, a love of learning, and a willingness to think outside the box.

    From leveraging employee-generated content (EGC) to embracing the quirks of social media trends, Mitchell shares insights on how brands can harness the creativity and authenticity of Gen-Z to connect with their audience in meaningful ways. He shares his take on what Gen-Z marketers can do to promote their own skills and grab a seat at the table, plus why handing the reins to your Gen-Z intern could be the smartest move your brand makes!

    In This Episode:

    • 2:08 - Mitchell gives us an overview of his job as a content strategist
    • 3:10 - How social pros can approach working with non-sexy brands (and stay motivated)
    • 5:40 - How Mitchell stays motivated when working on all types of content
    • 7:54 - Mitchell’s take on how social media platforms and behaviors are changing
    • 10:04 - How to get marketing clients with looking beyond vanity metrics
    • 13:58 - Why employee-generated content is a huge trend today
    • 19:57 - Why a desire to learn and try new things are a Gen-Z marketer’s secret weapon
    • 24:05 - Are Gen-Z afraid of LinkedIn?
    • 29:58 - Mitchell’s top tip for aspiring social pros

    Resources

    • Connect with Mitchell on LinkedIn
    • Follow Mitchell on Instagram

    Visit SocialPros.com for more insights from your favorite social media marketers.
    Show more Show less
    33 mins

What listeners say about Social Pros Podcast

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available