This episode explores the game-changing impact of sports sponsorships on brand strategy. With consumer attention becoming harder to capture in a crowded marketplace, top brands are increasingly turning to sports sponsorships not just as a marketing tool, but as a core component of their growth strategy. We'll break down how these partnerships help brands achieve critical goals—like boosting brand awareness, engaging consumers, strengthening client relationships, gathering valuable data, inspiring employees, and championing diversity.

Drawing insights from top performers in Interbrand’s Best Global Brands ranking, we’ll look at why sponsorships are becoming indispensable and how they're shaping the future of brand success. If you’re curious about how the world’s leading brands are leveraging sports to score big.

Original article available at: https://sportbyfort.com/blog/f/sponsorships-are-the-answer

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

This episode discusses the challenges faced by Brazilian football in attracting sponsors due to a lack of professionalism and ethical practices. It highlights several incidents, including leadership struggles within the Brazilian Football Confederation, a failed attempt to establish a Brazilian Football League, and corruption within the management of prominent clubs like Corinthians.
The lack of professionalism and transparency in Brazilian football creates a climate of insecurity for sponsors who are wary of potential scandals, leading them to invest in other leagues and sports instead.
This situation presents a significant obstacle to the growth and development of Brazilian football and calls for structural changes and greater professionalism in the sport's governance to attract international investment and secure a place for Brazil in the global football market.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/the-worst-enemy

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

This episode discusses the evolution of sports sponsorship, highlighting the growing presence of luxury brands in this market and the historical waves of sponsorship, starting with American consumer goods brands and moving to Japanese, Korean, Russian, and Chinese companies, followed by the rise of technology and cryptocurrency sponsors.
Today, luxury brands like Louis Vuitton, Gucci, and Zegna are becoming major players in sports sponsorships, creating new categories such as trophy bags and athlete endorsements. This shift is expected to continue as luxury brands seek new avenues for marketing their products to affluent consumers, who are increasingly interested in sports and athletic lifestyles.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/sports-luxury

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

This episode focuses on the heavy reliance of football clubs on sports betting sponsorships.
The industry's influence is ubiquitous, with betting companies sponsoring teams at all levels and even buying naming rights. This dependence creates a significant financial risk for clubs, especially as the industry is highly vulnerable to legislative changes.
Not to mention the negative social impact of increased gambling, particularly among young people, due to the rise in advertising and sponsorships.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/i-bet-we%E2%80%99re-in-trouble

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

This episode discusses the International Olympic Committee's (IOC) decision to create e-sports Olympic Games, with the first three editions set to take place in Riyadh, Saudi Arabia, starting in 2025.
It highlights Saudi Arabia's extensive investment in e-sports, including acquiring game developers and establishing a "National Strategy for Games and Electronic Sports". It argues that the IOC's decision is strategically motivated by Saudi Arabia's growing global sports influence and desire to expand its footprint within the Olympic movement.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/olympic-gaming