In this episode of Strategic Storytelling, Jesse and Brian dive into the rising costs of marketing, especially video production. They chat about how the need for video has skyrocketed since COVID, pushing small businesses to adapt quickly. From TikTok to reels and beyond, they discuss the challenges and costs involved, including storage, equipment, and time.

Join them as they highlight the strain but also the essential role video now plays in effective marketing strategies. They share their experiences, funny anecdotes, and even touch on future topics like AI in video creation.

You’ll get a peek behind the curtain of what goes into producing quality video content and why it’s no longer optional for businesses. Pathfinder is committed to making video accessible, even for small businesses.

Follow Pathfinder on Instagram for more insights and stay tuned to learn how we can help you navigate the complex world of video marketing without breaking the bank!

Listen in as Jesse and Brian dive into the world of Strategic Storytelling! They share a heartwarming story of how they turned a tricky client meeting into a win-win, providing more value for the same cost and turning the client into a happy camper.

Ever wondered about the shift from targeting broad audiences to individual users in marketing? Jesse and Brian break it all down, and let’s just say, it’s a game-changer. They also chat about the pros and cons of the "freemium" model for small businesses—spoiler, it’s a mixed bag.

You’ll hear about how understanding customer acquisition costs and lifetime value can transform your loyalty initiatives and why short-term gains aren’t always worth the fight. Plus, learn how a simple reassessment helped one client scale bigger than she ever dreamed.

Don’t miss out on this fun, informative chat that will make you rethink your marketing strategy! Make sure to follow us on social media, and remember, Pathfinder is always here to help you focus on what you do best! Tune in and level up your storytelling game!

In today's episode of Pathfinder, Jesse and Brian dive into the vibrant world of marketing strategies with a special focus on tried-and-true email marketing compared to the shifting sands of social media platforms. Discover why owning your email list might be your marketing safety net as they dissect the potential upheavals in social media landscapes, like the uncertain future of TikTok.

Join the discussion on the value of diversifying your marketing efforts, and why sometimes, focusing on what you do best can give you the edge. Plus, get insights on how advertising costs work and why knowing where to spend could be a game changer for your business.

Remember to tune in and find those golden nuggets that can make your marketing plan not just survive but thrive. Pathfinder is here to guide you through the maze of modern marketing—with less stress and more success!

Stay connected with us on Instagram for more fun and insightful peeks into marketing magic with Jesse and Brian. No need to do it all yourself—let Pathfinder light the way!