In this episode of TBR Talks, TBR Analyst Alex Demeule shares key insights from TBR’s Adobe & Salesforce Ecosystem Report, including the evolving role of leading front-office solutions providers Adobe and Salesforce in the era of AI-first use cases. Alex also details the emerging coopetition between the two firms and how they are taking advantage of each firm’s strengths and portfolios.

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The Adobe & Salesforce Ecosystem Report looks at multipartner networks, ecosystem best practices, GenAI use cases in sales & marketing and ecosystem strategy. Services vendor ecosystem strategy analysis in the report features Accenture, Capgemini, Cognizant, Deloitte, IBM, Infosys, Ogilvy, Publicis Sapient, PwC and Tata Consultancy Services. Access the latest data with a free trial of TBR Insight CenterTM: https://bit.ly/3Ub3vFP

Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠

Learn more about TBR at ⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠

Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠

Connect with Alex on LinkedIn: ⁠⁠https://www.linkedin.com/in/alexanderddemeule/⁠⁠

TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy