When launching programs, course creators often wonder whether to target warm or cold audiences for optimal results. We're currently in a 'trust recession' and understanding which audience to focus on is crucial for profitability. We'll talk about how to identify and leverage warm and cold audiences effectively, offering clear strategies for your next launch.
‍‍
‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍
‍‍ ‍‍
Links mentioned in this episode:

• Get the ‘Welcome Email Sequence’ by Nomad Copy Agency

‍‍ ‍‍
‍‍
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

‍‍
‍‍
Jamie Sampany-Kessie’s Links:

• Say hi to Jamie on Instagram

Kelly, a brand strategist and visibility coach, shares practical strategies on how to increase your business's visibility with just ten minutes a day. She shares her unique approach to building visibility, leveraging her PR background to boost audience engagement and business growth.
‍‍
‍‍
Watch the previous episode ‘Discovering Purpose and Passion in Business with Kelly Sinclair’
‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍
‍‍ ‍‍
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

‍‍
Kelly’s Links:

• DM Kelly on Instagram
• Listen to Kelly's Entrepreneur School podcast

We learn about how Kelly's strategies help ambitious women grow their brands and her unique visibility methods that entrepreneurs can apply to their businesses.

Kelly Sinclair is the CEO of KS & Co and host of the Entrepreneur School podcast. Kelly, an award-winning marketer and visibility coach, shares her journey from corporate communications to entrepreneurship, juggling life as a mom and a business leader.
‍‍
‍‍
Watch the episode ‘Growing Brand Visibility In Just 10 Minutes a Day Featuring Kelly Sinclair’ (releases November 20th).
‍‍ ‍‍
‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍
‍‍ ‍‍
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

‍‍
Kelly’s Links:

• DM Kelly on Instagram
• Listen to Kelly's Entrepreneur School podcast
• Get Kelly’s The Ultimate Visibility Toolkit

Jamie and I cover why starting your launch prep early can make a big difference. We focus on effective Facebook ads setup and share a pre-launch timeline that ensures everything runs smoothly.
‍‍
‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍
‍‍ ‍‍
Links mentioned in this episode:

• DM us to ask about ads management or coaching
• Listen to episode 843: How To Launch Like A Pro (Even If You Don’t Have A Huge Team)
• Listen to episode 758: Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan

‍‍
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Subscribe to The Art of Online Business’s YouTube Channel

‍‍
Jamie Sampany-Kessie’s Links:

• Say hi to Jamie on Instagram

Gemma Bonham-Carter, an expert in online courses and AI sales funnels, talks about the details of her successful AI summit. She shares insider tips on managing an event that caters specifically to online course creators, discussing everything from revenue generation to operational strategies and speaker engagement. Plus, she'll share why focusing on a specific niche can really make your summit stand out.
‍‍
‍‍
Watch the previous episode ‘The Journey from Blogger to 7-Figure Business Owner with Gemma Bonham-Carter’
‍‍ ‍‍
‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍
‍‍ ‍‍
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

‍‍
‍‍
Gemma’s Links:

• DM Gemma on Instagram
• Get Gemma’s $100k Launch Email Swipes

Gemma Bonham-Carter, a seasoned expert in personal branding and online entrepreneurship, shares her journey from blogging to building a seven-figure lifestyle-first business, diving into the world of online courses, AI, and sales funnels.

We'll explore the pivotal role of mentorship and targeted strategies that propelled her from a passion project to profitable enterprise.

‍‍
‍‍
Watch the episode ‘Monetizing Summits: $78k Revenue Detailed Breakdown + Strategy with Gemma Bonham-Carter’ (releases November 13th).
‍‍ ‍‍
‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

‍‍
‍‍
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

‍‍
‍‍
Gemma’s Links:

• DM Gemma on Instagram
• Get Gemma’s $100k Launch Email Swipes

My wife and new co-host, Jamie, and I break down a launch gone wrong, explaining why running lead magnets during a product launch might just ruin your entire campaign. I recently wrapped up a launch season where a client split their budget between registration ads and lead magnets, hoping it would serve as a safety net.
‍‍
Spoiler: it didn’t work.
‍‍
‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍
‍‍
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

‍‍
Jamie Sampany-Kessie’s Links:

• Say hi to Jamie on Instagram

Sales coach Renee Hribar joins us again to share her knowledge on making genuine connections in sales. She breaks down effective sales techniques, leveraging her extensive experience that started with selling pagers in the 90s.

If you missed the announcement: Jamie, my wife is the new co-host and brings fresh perspectives to our conversation, enhancing the dynamic as we navigate the intricacies of sales strategies.
‍‍
‍‍
Watch the previous episode ‘Unleashing Sales Success with Renee Rebar: Strategies, Psychology, and Scaling Your Online Business’
‍‍ ‍‍
‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍
‍‍ ‍‍
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

‍‍
Renee’s Links:

• Connect with Renee on Facebook
• DM Renee on Instagram
• Get Renee’s FREE Sales Mini Course: Get 5 Qualified Leads on the Phone THIS WEEK