Episodes

  • GTM is always bought: Serial B2B Founder on Building Global SAAS
    Oct 26 2024

    Manasij is the founder of o-founder and CEO of ZapScale, a B2B SaaS platform aimed at enhancing customer success for small businesses.

    Before this he started ThreadSol, a very boring B2B company building fabric management solutions for the apparel industry which was acquired by Coats.

    Manasij has written a wonderful book : The Economy Class founder and in this conversation, we talk about the evolving nature of GTM for SAAS businesses, the rise of AI snake oil selling (esp in B2B) and well..samosas.

    Enjoy the conversation.

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    49 mins
  • The Future of Contact Centers: Gaurav of Verloop
    Oct 15 2024

    Contact centers/ support offices are changing and what was seen as a boring space is..the HOTTEST space in the Gen AI world!


    In this episode of the Ashish Sinha Show, I talk to Gaurav Singh, founder of Verloop on how contact centers are evolving, how the ICPs are evolving and importantly, how does BPO2.0 will look like.


    In this episode, we talk about:

    1. Gaurav’s journey from B2C to B2B / Enterprise

    1. ​2. How ICPs are evolving in GenAI era.
    2. ​3. How Gen AI products also compete with companies’ CTOs/Product Managers
    3. ​4. Outcome based pricing: How close are we to achieve that?
    4. ​5. Enterprise LLMs: Is it a fad?
    5. ​6. Why new-age enterprise products cannot be boring or unsexy.
    6. ​7. Advice to Indian founders building global SAAS, especially on HQ/incorporation location
    7. ​8. Tips to early stage startups on how to build trust / collect ‘logos’.
    8. ​9. If you are building a global SAAS, does it make sense to raise funding from Indian VCs?
    9. ​..and so much more!
    10. ​​Masters of AI segment of the podcast brings deeper insights from founders / practitioners building AI-native businesses, deep in the trenches (and are way beyond fancy demos).
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    49 mins
  • CXOs do not trust .AI startups: Vijay Rayapati of AtomicWork on building Enterprise AI startup #MastersofAI
    Sep 30 2024

    Welcome to a new season of this podcast where I speak with Masters of AI, i.e. founders / leaders building AI applications using AI.

    Expect a mix of SAAS, prosumer and consumer startup founders and leaders sharing their learning building a growing AI native businesses.

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    Vijay Rayapati is a tech entrepreneur who earlier sold Minjar to Nutanix and is now building AtomicWork, an AI-powered ITSM platform.

    In this conversation, Vijay and I talk about

    • his startup journey
    • Finding PMF in AI led world. And how PMF has evolved over the last few years
    • Choosing the right problem statements
    • Choosing the right target market (hint: GDP matters, but there is a product side to it)
    • Vijay's tips to entrepreneurs building global SAAS businesses from India
    • Enterprise AI: How are CXOs evaluating AI solutions


    Do subscribe, share and like this conversation :)

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    38 mins
  • Is your AI tool a product OR a feature?
    Jul 20 2024

    Welcome to one more edition of 2by2 - wherein I attempt to demystify big questions using the power of 2by2.

    Today, the big qn is whether your AI tool is a feature or a product.

    There are 2 broad parameters to look at when answering this - customer benefit (i.e. value as perceived by your customers) AND integration / implementation effort.


    Do listen to this episode and share your feedback. What else would you like me to talk about? Do share.


    More: https://sinha.nextbigwhat.com

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    7 mins
  • Bootstrap or raise funding? A framework for your startup
    Jul 6 2024


    Founders are often confused whether to bootstrap or raise funding?

    First of all, there is no right or wrong answers here.

    "What'ever floats your boat" is a generic advice, but there has to be a better framework for founders to make a well-informed decision.

    At scale (say $100mn+ revenue or Series D onwards_, startups are all about 2 things

    1. Control
      i.e. ability to control your decisions, your destiny, your path. Given the gen AI world we live in where companies are getting disrupted with each and every new model launch, you need to have a lot of control on your decision making. This also helps you move fast, take quick decisions and not be at the mercy of your competition’s agility.

    2. Growth
      Of course, nobody wakes up saying ‘I want to build a slow growth business’. We all want high growth business - but here is the reality: growth comes at a cost. And we all have seen what happened to those high-growth businesses of 21,22 (ZIRP era). They don’t even have money to pay salaries to their employees. Founders are left with neither growth nor control of their business.

    So what’s the right framework to look at this dilemma? Enters 2 by 2 :)

    Do review/share your feedback.


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    8 mins
  • The ixigo story by Aloke Bajpai: #Cockroach startups do win !
    Jun 19 2024

    The ixigo story by Aloke : On being a cockroach to surviving and thriving!

    This episode brings you insights from the keynote delivered by Aloke Bajpai at UnPluggd conf, India's largest startup conference.


    Aloke shares the early days of ixigo and how the company survived economic downturn to VC rejections..and everything else!

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    44 mins
  • Shane Parrish: Outcome vs. Ego, Mental Models, Parenting, Decision-making skills
    Feb 10 2024

    Welcome to BigIdeas - a show where I bring to you, big ideas from some of the world’s best thinkers across a diverse set of topics ranging from AI to mental health, science to philosophy.

    Today, my guest is Shane Parrish. Shane Parrish is widely known for creating Farnam Street, a blog, podcast and learning community. He is also the author of several books and his latest one is Clear Thinking - you should check it out.


    In this conversation, we explore various aspects of mental models to parenting and everything in between.


    Get Shane’s latest book Clear Thinking: https://amzn.to/3SzNHuz

    The show is done in partnership with BigIdeas app, an app that brings you big ideas from the world’s best non-fiction books, podcasts, articles and YT videos - for free!

    Get it (on Android, iOS) : https://bigideas.onelink.me/oCN2/get

    Show notes: https://nextbigwhat.com

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    Contact us at team@nextbigwhat.com for any partnership inquiries.

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    53 mins
  • Writing the Amazon way: With Kintan, Ex-GM of Amazon Podcasts
    Jun 14 2022

    Writing the Amazon way: With Kintan, Ex-GM of Amazon Podcasts

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    32 mins