• #026 Big Audacious Business Goals for 2025
    Nov 22 2024

    Achieving Big Audacious Goals for Your Business in 2025 and Beyond

    This podcast focuses on guiding individuals in setting and achieving significant, ambitious goals for their businesses over the coming year and beyond. Melissa emphasizes the importance of full participation in the goal-setting process and discusses overcoming mental barriers, thinking creatively, and taking massive action.

    The narrative encourages viewers to focus on the future, disrupt their current thinking, and make decisive changes to achieve their objectives. The episode highlights the transformative journey of pursuing big audacious goals and provides practical advice on projecting targets without relying on past limitations.

    The next episode promises to delve deeper with a worksheet to outline specific goals for 2025.

    00:00 Introduction to Achieving Big Audacious Goals

    00:06 The Importance of Participation and Commitment

    00:41 Believing in Yourself and Your Capabilities

    01:13 The Power of Audacious Goals

    02:43 Overcoming Limitations and Negative Beliefs

    04:27 Taking Massive Action and Building Resilience

    05:27 Setting Future-Focused Goals for 2025

    08:07 Identifying and Overcoming Obstacles

    12:48 Committing to Your Big Audacious Goal

    13:15 Envisioning Success and Mental Strength

    14:38 Conclusion and Next Steps



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    16 mins
  • #025 How to Keep More Money in Your Business by Doing this One Thing
    Nov 15 2024

    Mastering Cashflow: The Key to a Thriving Business

    In this episode, Melissa, seasoned photography business owner, discusses the critical importance of understanding cashflow for small business success.

    Highlighting that many boutique business owners overlook their financials, she explain that knowing what money comes in and goes out is essential. With insightful examples and practical advice, like monitoring expenses and maintaining a rainy day fund, she emphasizes that grasping this concept can differentiate a struggling business from a profitable one.

    Aimed at demystifying business finance, this episode is a must-watch for any entrepreneur looking to ensure their venture's financial health.

    00:00 Introduction to Business Finances

    00:29 The Importance of Cashflow

    01:48 Understanding Cashflow Basics

    03:27 Real-Life Example: Jan's Story

    05:00 Strategies for Managing Cashflow

    06:54 Conclusion and Next Steps

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    ____________


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    8 mins
  • #024 Interview with Boudoir Photographer Pamela Nicole
    Nov 12 2024

    The Journey of a Boudoir Photographer: Pamela's Story of Resilience and Creativity

    In this podcast episode, Pamela, an experienced boudoir photographer, shares her 15-plus-year journey in the niche of boudoir photography. She discusses the evolution of her career, from shooting family photos to discovering her passion for boudoir.

    Pamela highlights the challenges she faced, including market saturation, advertising roadblocks with Google and Instagram, and the impact of COVID-19. She also elaborates on the importance of personal projects, the significance of in-person sales, and her future aspirations, including writing and expanding her artistic endeavors.

    Throughout the conversation, Pamela emphasizes the importance of resilience, creativity, and stepping out of one's comfort zone to achieve success.

    00:00 Introduction and Guest Welcome
    00:26 Pamela's Journey into Boudoir Photography
    02:30 Challenges and Realizations in the Photography Business
    03:27 Impact of COVID-19 on Business
    05:20 Advertising Struggles and Rebranding Efforts
    10:11 Community and Industry Insights
    22:50 Artistic Ventures and Personal Growth
    30:05 Overcoming Comfort Zones
    31:22 Exploring New Artistic Ventures
    35:03 The Impact of Personal Projects on Business
    41:00 The Power of In-Person Sales
    45:11 Future Aspirations and Creative Challenges
    53:44 Mindset Shifts and Personal Growth
    57:52 Closing Thoughts and Contact Information

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    ____________


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    1 hr
  • #023 17 Effective Marketing Tips for Wedding Pros
    Nov 8 2024

    17 Essential Marketing Tips for Wedding Industry Professionals

    In this episode, Keith and Melissa, seasoned photography business owners with over 25 years of experience in the wedding industry, share 17 invaluable marketing tips that significantly influenced their business's success.

    They emphasize the importance of maintaining an audacious goal and overcoming past limitations. The tips cover a range of strategies, including defining your superpower, identifying your ideal client, optimizing SEO, and building industry relationships.

    The episode also highlights practical advice for utilizing Google My Business, improving iPhone photography, and the significance of blogging. By implementing these tips consistently, listeners can enhance their visibility and client base, ultimately leading to greater business success.

    00:00 Setting Audacious Goals for Your Business
    00:31 Introduction to 17 Marketing Tips
    00:42 Overcoming Limiting Beliefs
    02:05 Cost-Effective Marketing Strategies
    02:32 Identifying Your Superpower
    03:13 Understanding Your Ideal Client
    03:52 The Importance of Niching Down
    04:44 Leveraging Google My Business
    05:28 Boosting Your Website SEO
    07:38 The Power of Blogging
    09:29 Improving Your iPhone Photography
    10:08 Networking and Vendor Collaboration
    12:21 Building a Preferred Vendors List
    13:01 Creating an Email List
    14:06 Gathering Testimonials and Reviews
    14:47 Showcasing Your Work
    15:24 The Value of Volunteering
    15:48 Outsourcing Tasks
    16:27 Defining Your Audacious Outcome
    16:44 Conclusion and Next Episode Preview

    Download the ICA + Niche Worksheet
    Claim your Business on Google
    How to Set up Google Business Profile (formerly known as Google my Business)

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    ____________


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    17 mins
  • #022 5 Key Steps for Success in your Wedding Business
    Nov 5 2024

    Building a Strong Business Foundation: Essential Steps for Success

    In this episode, Keith and Melissa, seasoned photography business owners, provide crucial tips on creating a solid foundation for your business. They cover defining your target clients, crafting a basic business plan, legitimizing your business structure, setting up a bookkeeping system, and enhancing customer experience through a professional website.

    Additionally, they introduce their free video training 'Bright Momentum' to help businesses gain the momentum they need. This episode emphasizes the importance of understanding your numbers, maintaining professionalism, and standing out in a competitive wedding market.

    00:00 Introduction and Free Training Offer

    00:34 Meet Your Hosts: Keith and Melissa

    00:46 Episode Overview and Recap

    01:28 Defining Your Business and Ideal Client

    02:41 Creating a Business Plan

    05:38 Legitimizing Your Business

    07:22 Bookkeeping Essentials

    08:08 Creating an Incredible Customer Experience

    09:42 Preview of Next Episode and Closing Remarks

    Listen to Episode 18

    DOWNLOAD our FREE guide to help you determine your Ideal Client and your Niche

    PODCAST RECAP with all the details we mentioned!

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    ____________


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    10 mins
  • #021 Wedding Industry Creatives - How to Gain Momentum in your Business
    Oct 30 2024

    This is a 5 min highlight reel from our FREE 3 Module Video Series called Bright Momentum. This training is for wedding industry pros that need a little momentum in their business to start making more money and attracting more of the right clients!

    Grab the FREE Bright Momentum Series here!


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    ____________


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    5 mins
  • #020 We are Rebranding! Welcome Bright!
    Oct 25 2024

    Exciting Rebrand Announcement and Expanding Our Reach

    In this short episode, the hosts explain that they're undergoing an exciting rebranding from 'The Prosperous Photographer' to 'Bright' to better serve a wider community of creatives, including florists, hair and makeup artists, illustrators, and more. They discuss how their new mission aims to help over 10,000 creatives improve their business strategies for free, and share plans for new branding and a forthcoming website. Listeners are encouraged to follow, share the episode, and leave a review.

    00:00 Introduction and Welcome
    00:02 Exciting Rebrand Announcement
    00:11 Expanding Our Audience
    00:43 Introducing Bright
    00:52 Mission and Future Plans
    01:22 Conclusion and Farewell
    01:28 Call to Action

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    ____________


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    2 mins
  • #019 Here are my 12 Must Dos to Build a Successful Creative Business
    Oct 22 2024

    Building a Successful and Sustainable Creative Business

    In this episode, Keith and Melissa, experienced photography business owners, offer invaluable insights on establishing a prosperous business by creating a solid foundation and maintaining consistent client relationships.

    They discuss the necessity of professionalizing your enterprise through clear policies, consistent pricing, and good bookkeeping. Key advice includes avoiding sliding scale pricing, valuing your work to prevent burnout, planning for financial variability, and treating your small business with the seriousness it deserves.

    They also emphasize the importance of delivering on promises and engaging with top clients to build lasting relationships. The ultimate goal is to help wedding industry creatives achieve prosperity and sustainable success.

    00:00 Building a Business on Repeat Performance

    00:17 Introduction and Rebranding Announcement

    00:41 Creating a Solid Foundation for Your Business

    00:50 Mission to Help Wedding Industry Creatives

    01:08 The Importance of Professionalizing Your Business

    03:15 Valuing Yourself and Setting Boundaries

    04:32 Consistency in Pricing and Policies

    05:32 Planning and Preparing for Business Success

    07:12 Planning for Lean Months

    07:38 Setting Boundaries and Saying No

    08:15 Valuing Your Business and Yourself

    09:35 Building Client Relationships

    10:37 The Power of Referrals

    12:51 Actionable Steps for Success

    13:59 Conclusion and Final Thoughts

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    ____________


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    14 mins