My guest this week is Edithann Ramey, the Chief Marketing Officer at Six Flags Entertainment, where she oversees marketing strategy, consumer experience, CRM, group sales, and revenue management for North America's largest regional theme and water park company.

Before joining Six Flags, Edith Ann was CMO at On the Border, a Mexican casual dining chain where she developed the brand's global marketing strategy, elevating its presence through innovative menu promotions and guest-focused experiences.

She also served as Senior Director of Brand Extensions at Topgolf, where she launched and marketed new brand properties including Top Tracer and Swing Suites, achieving double-digit growth for the company. Early in her career, Edith Ann held various roles at Chili's, including VP of Marketing, where she oversaw advertising, promotions, media planning, and PR across the U.S. She has also worked with Brinker International's Maggiano's Little Italy and held marketing positions at Nokia, Yum! Brands, and Cadbury Schweppes, contributing to brand and product innovation efforts.

Edith Ann holds a bachelor's degree from the University of Michigan and an MSC in Corporate Communications from Boston University. Originally from Puerto Rico and raised in Mexico City, she now lives in Coppell, Texas with her husband Jason, their teenage twins, and two dogs, Nacho and Lulu.

My guest today is Adam Hanft, one of the few strategic and creative brands who has achieved success with Fortune 500 companies and startups.

He sits on the boards of Scotts Miracle-Gro and 1-800 Flowers, and works with dozens of entrepreneurial founders to tell their essential stories across all channels.

From a jolly and nimbleness to stripping away layers of bureaucracy to putting action and accountability together, there are shared learnings that can make big and small stronger.

My guest this week is Amina Pasha, CMO of Thrive Market. With more than a decade of experience in CPG marketing at P&G, followed by a pivotal role at The Honest Company, Pasha serves as the guardian of Thrive Market’s mission-driven, e-commerce powerhouse. Thrive Market is now celebrating its 10th anniversary this November 10th by humanizing the online grocery mission—making healthy and sustainable living easy and affordable for everyone. She is leading the marketing team to create a cohesive story across every member touchpoint and encouraging her team to focus on impactful advertising strategies.

Under her leadership, Thrive Market reached over 1 million members in 2020, became the largest grocer ever to receive B Corp certification, and provided more than $16 million in healthy groceries to those affected by food inequality. Now, in its 10th year, Thrive Market has more than 1.5 million paying members.

Pasha was listed in Forbes' third annual CMO Next 2021 list as one of the country's top marketing chiefs, recognizing her success in leading Thrive Market’s transformative, mission-driven marketing. She has also been honored as 'One to Watch' by Brand Innovators and recognized by Adweek for her notable career achievements. In 2022, she spoke at the Forbes CMO Summit on the importance of sustainable marketing at Thrive Market.

Pasha has revitalized the brand by refocusing on its core mission of promoting healthy, accessible, and affordable living. A graduate of the University of Pennsylvania, she began her career at PNC and later joined The Honest Company. Outside of Thrive, she mentors female leaders and has lived in over 13 countries. She currently resides in Los Angeles with her family and embraces an active, health-conscious lifestyle.

My guest this week is Nic Chidiac, Chief Strategy Officer for Razorfish, where he oversees brand and experience strategy. He's worked with CMOs from the biggest brands in the world across a wider range of categories, including QSR, travel, tech, automotive and government. Formerly with Leo Burnett, Nic brings a global lens to his CMO perspective as well, having spent his career working across markets in Europe, Asia, the Middle East, and North America. We talk about everything you need to know about working with an agency, how to effectively use AI and what the changing role of the CMO means.

My guest this week is Oksana Sobol. Oksana leads the insights function at The Clorox Company, where she's implementing an agile, fast, and consumer centric insights model. Her global career spans everything from brand marketing and market research in her native Ukraine, and then the Czech Republic. She's worked for big companies like Nielsen, Kraft Foods, Unilever, J&J, and Mondelez.

Links

• Oksana's LinkedIn
• Steve's LinkedIn

My guest this week is former NBA player, Channing Frye. After an illustrious 14 year career, which included winning a championship in Cleveland with none other than LeBron James. Channing is now lead analyst for Warner Brothers Discovery, where he hosts the multitude of shows, including handles on NBA TV and his cohost of a very popular podcast with another NBA player, Richard Jefferson.

Channing also started his own private wine label called Chosen Family Wines. Here's my highly entertaining conversation with Channing Frye.

My guest today is Doug Zarkin, former CMO of Pearle Vision and current Chief Brand Officer of Good Feet Worldwide. Doug's won Effie Awards and Cleo Awards and countless other awards that I can't even think of. I've known Doug for well over 10 years, and he is absolutely one of the brightest minds in all of marketing that I've ever met. Our conversation ranges from his thoughts on why emotions are so important when it comes to advertising, to what he deemed his most successful failure, to what it was like to be an Avon lady. I am beyond honored, beyond humbled to a call him my friend, and to have him a guest on my show.

Lee Roth is the co-founder of The Actionists, a platform designed to make marketing more actionable for businesses. He is an experienced marketer, entrepreneur, and agency leader. Driven by solving global, industry, and company problems, Lee founded the Action List with his co-founder, Pio Schunker. Lee has a diverse background in marketing, having worked at various levels in organizations such as Coca-Cola, PayPal, Been There, Done That, Ogilvy, and Kennedy. His experiences have shaped the development of the Action List, addressing the pain points of marketers at every stage. Throughout his career, Lee has had the opportunity to work with some of the most iconic brands, including Coca-Cola, Pepsi, Nike, Starbucks, Disney, Gatorade, Apple, and Google. His diverse experience, combined with his ability to empathize, enables him to provide valuable insights and leadership to businesses facing complex challenges.