Whooooosh, what a show. Sofia Fahlman and Benja Kesler brought energy and some real tactical insights to help recruiters become more successful.

There's a few lightbulb moments on this episodes, like sourcing with content, which makes a lot of sense, and is probably something you should test today.

I had an interesting call before Christmas about intake meetings with hiring managers. It felt like an opportunity to talk about what goes on in the intake meetings that I have, why it's important to get the broader team involved and how insights are way more valuable than some of the generic stuff.

The surprise cost of launching a podcast.

In this episode, podcast professional, Agnes Bilik, talks about the three fundamentals of podcast production: recording, editing & promo.

This episode talks exclusively about the tools that you can use to kick your podcast off in the early days, the actual cost attached to testing this channel and why it's crazy to sleep on the opportunity.

Get all of the insight you need to make your podcasting adventure for talent attraction as simple as possible.

Hosted by: Nathan Jefferson, Freelance Recruiter // Connect on LinkedIn.
Guest: Agnes Bilik, Podcast & Brand Professional // Connect on LinkedIn.

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Podcasts as an attraction channel are largely avoided by recruitment teams. Agnes Bilik talks about the real mistakes teams make, unrealistic expectations and the huge benefits.

We also talk about why this untapped channel isn't taken more seriously. Honestly, the answer and the potential will astound you.

There are 3 really clear use cases for taking podcast for attraction seriously:

1. Inspiring candidate confidence: they're a great way to enable people outside of a business to connect with internal projects and future colleagues.

2. Engaging talent communities: people don't care about your jobs when they aren't actively looking. Build relationships in new ways.

3. Internal comms: genius! It's hard to keep all of your hiring managers, colleagues and leaders updated. An internal podcast could be the solution.

Start - 7:50: It all got a bit philosophical.
8:00 - 12:10: Just ship it.
12:15 - 15:40 Is candidate experience really an attraction lever?
15:45 - 16:45 The existence of perception.
17:20 - The EB chat is too soon for most companies.
18:25 - 20:10 All in on candidate experience driving results.
20:15 - 22:10 The art of beautiful copy.
27:11 - 29:15 Aim for shares.
30:00 - 32:45 Subject experts could unlock a candidate experience network effect.
34:10 - 35:55 The causes of an interview process from a candidate perspective.
39:00 - 39:45 Is there anything that you want to ask us?

Small talk: 00:30 - 4:00
What is EB there to do: 6:26
You don't control the narrative when 'the product' has emotions: 9:16
Is EB really just a surface-level exercise in its current format: 11:10
Signals from a business perspective: 14:35
The in-house EB person who thinks EB is done: 15:45
New role in recruiting: 17:55
Recruiters should be learning the fundamentals of content marketing: 21:30
One opportunity for EB people: 29:30

Employee referrals comfortably represent one of the most successful levers that you can pull today to help sort attraction.

We're breaking down with we should go into a referral programme with a new mindset. And, ironically, whether this thing should even be a referral programme given how much people inside/outside of the business can influence people to join with varying degrees of success.

Referrals have always been about the people you know. The influenced model brings into question the opportunity around building digital audiences and creating so much value that these people want to advocate for you outside of the business.

https://bit.ly/ReferralBenchmarkReport

Any topics you'd like us to discuss? Email: nathan@nathanjefferson.com