In this episode, Anita, Content Creator indulges Steve, Creative Director, and Denis, Head of Studio in a conversation on why creativity is more than just a thought. The experts share their views on how they can discern creative work, what criteria they adopt, how colors impact psychology and some examples of highly impactful creative marketing campaigns. Find out what will set you apart from your competition in this podcast.

Discussion Points

0:00 Introduction

2:00 How can you tell when creative work is good?

4:30 How do you differentiate creative work from its inspiration?

7:00 What does appealing mean?

11:11 Are colors psychological?

13:53 What makes a good creative?

20:36 What’s the criteria for selecting great ideas?

23:10 Any guiding tricks for maneuvering the creative field?

25:24 Examples of good creative campaigns.

29:05 Wrapping up

Useful Links

• We’re No. 2! (Avis vs Hertz): https://slate.com/business/2013/08/hertz-vs-avis-advertising-wars-how-an-ad-firm-made-a-virtue-out-of-second-place.html

• Why did Van Gogh Cut His Ear: https://www.vangoghmuseum.nl/en/art-and-stories/vincent-van-gogh-faq/why-did-vincent-van-gogh-cut-off-his-ear

• Fearless Wall Street Girl: https://www.theatlantic.com/business/archive/2017/03/fearless-girl-wall-street/519393/

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Jacque, the social media manager, and Anita, the content creator indulge in a discussion about what it takes to create a good campaign. They dive into the characteristics you ought to implement to come up with a campaign that’s both impactful and memorable. They also discuss two examples of such campaigns. Take a listen.

Discussion Points

0:00 Introduction

0:39 Use of Influencers

3:02 Tapping into customer behavioral data

4:47 Nano-influencers

6:20 Originality

10:01 Influence (persuasion)

12:43 Be memorable

15:00 Examples of good campaigns

19:12 Wrapping up

Useful Links

The Closer (Heineken): https://www.youtube.com/watch?v=KdyoOuX_2c4&ab_channel=Heineken

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Anita, Content Manager asks Anne, Client service and Erastus, Graphic Designer & Animations about their favorite social media apps and why they enjoy using them. The trio then indulges in a conversation about the marketing opportunities the apps provide. They answer questions such as how each app is relevant to businesses, how advertising can be implemented in them and what the future holds for social media applications. Take a listen and find out their insights.

Discussion Points

0:00 Introduction

0:28 What’s your favorite app?

1:55 Most relevant apps for businesses

4:15 Social Media Audiences

6:05 Using Twitter Spaces for Advertising

7:14 Using TikTok for Advertising

11:00 Do brands still need creatives in the Age of TikTok

14:43 What is the future of your favorite app?

16:46 What’s your average screen time on your favorite app?

17:31 Wrapping up

Useful Links

Rebranding of TikTok from Musical.ly: https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin

Twitter Spaces: How to Use it Effectively to Grow Your Brand: https://www.socialpilot.co/blog/how-to-use-twitter-spaces

Branded Hashtag Challenge: Harness the power of participation: https://www.tiktok.com/business/en/blog/branded-hashtag-challenge-harness-the-power-of-participation

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Franc, Digital head discusses with Cynthia; social media manager and Anne, Client Service about the latest trends in TV, Connected TV. He answers questions such as what CTV entails, how it’s different from traditional/linear TV, how the market and brands are responding to the technology, how beneficial it is and whether you can track traffic on CTV.

Discussion Points

0:00 Introduction

1:35 Evolution of TV

3:16 Connected TV

5:05 Smart Server Systems

9:04 Market adoption Smart Ads

11:58 Connected TV vs Linear TV

13:05 CTV Ads Execution Criteria

15:27 ROI of CTV Ads

20:10 Premium Offerings - Pay for No-Ads Experience

22:10 CTV Analytic Tools

23:43 Wrapping up

Useful Links

What is Connected TV: https://www.oracle.com/ke/cx/advertising/measurement/ctv-vs-ott/

Smart Ads: https://www.thedrum.com/opinion/2017/05/10/smart-ads-the-future-ad-evolution-here

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Shareable link to the episode: https://youtu.be/3OuE_CtD7ro

Cynthia, Social media manager indulges Jacque and Franc in a conversation about bias against women in society. What constitutes bias against women? Is today’s bias against women deliberate? How can we progress towards an unbiased society? The tackle these critical questions as we commemorate 2022’s International Women’s Day.

Discussion Points

0:00 Introduction

0:38 Do people understand the bias against women?

2:02 Do personality contributes to bias against women?

3:20 Is breaking the bias a personal or societal responsibility?

7:04 Ways of breaking the bias

10:33 How better can we educate society to break the bias?

17:46 How do we break the barrier to accessing mentors?

20:47 The mindset of women

24:33 Wrapping up

Useful Links

Credit Bank Launches elev8HER: https://creditbank.co.ke/discover-more/credit-bank-launches-elevateher-a-women-targeted-banking-product/

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Shareable link to the episode: https://youtu.be/FQqUbv5FjZs

Franc, Head of Digital at TDM indulges Jacque, Social Media Manager in a discourse about the digital trends to expect in 2022. They look at QR Codes, Metaverse, NFTs (Non-Fungible Tokens), Google Analytics 4, E-commerce, Social Media Influencers, and tools.

Discussion Points

00:00 Introduction

08:30 QR Codes

12:20 Metaverse

15:58 NFTs (Non-Fungible Tokens)

19:08 Google Analytics 4

25:50 Influencers

29:43 Social Media Tools

34:32 E-Commerce

39:12 Conclusion

Useful Links

What is NFT and How it Works: https://www.investopedia.com/non-fungible-tokens-nft-5115211

What is Q-commerce: https://www.gofrugal.com/blog/what-is-q-commerce/

Who Invented the QR Code?: https://www.sproutqr.com/blog/qr-code-history

Safaricom M-Pesa 1-Tap: https://www.youtube.com/watch?v=-Ez5OoLogRQ

KIpchoge Sells NFT: https://www.theeastafrican.co.ke/tea/sports/kipchoge-debut-on-nft-3388446

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Shareable link to the episode: https://www.youtube.com/watch?v=PyWBdpRc3QA

In the premiere podcast of TDM, Franc, Head of Digital, and Jackie, Social Media Manager, recap the most notable digital media developments in 2021. They discuss influencers, streaming services, the creators' economy, and the controversial clout chasing evident in modern society. Indeed, a lot happened in 2021 but more is expected this coming year.

Discussion Points

0:00 Introduction

0:40 Influencers

6:12 Music Streaming Services

10:50 Voice Search Technology

13:30 Creators Economy

17:47 Newsletter

18:56 Digital Newspapers

20:00 Cookies

22:34 App Permission

24:40 Clout Chasing

26:25 Wrapping Up

Useful Links

Clubhouse: A social audio app for iOS and Android where users can communicate in audio chat rooms accommodating groups of thousands of people. www.clubhouse.com

The Death of the Third-Party Cookie: https://blog.hubspot.com/marketing/third-party-cookie-phase-out

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Shareable link to the episode: https://youtu.be/iP-bbq3SlOY