• The Essential Role of Video in Modern Marketing

  • Jun 14 2024
  • Length: 24 mins
  • Podcast

The Essential Role of Video in Modern Marketing

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  • Summary

  • In this episode of Strategic Storytelling, Jesse and Brian dive into the rising costs of marketing, especially video production. They chat about how the need for video has skyrocketed since COVID, pushing small businesses to adapt quickly. From TikTok to reels and beyond, they discuss the challenges and costs involved, including storage, equipment, and time.

    Join them as they highlight the strain but also the essential role video now plays in effective marketing strategies. They share their experiences, funny anecdotes, and even touch on future topics like AI in video creation.

    You’ll get a peek behind the curtain of what goes into producing quality video content and why it’s no longer optional for businesses. Pathfinder is committed to making video accessible, even for small businesses.

    Follow Pathfinder on Instagram for more insights and stay tuned to learn how we can help you navigate the complex world of video marketing without breaking the bank!
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